Nuwair Almansoori

Nuwair ALMansoori is a seasoned professional with extensive experience at Agthia Group PJSC since March 2012, currently serving as Senior Commercial Director. In this role, Nuwair oversees category commercialization for food and carbonated soft drinks, previously held positions as Category Commercial Director and Marketing Operations and Digital Marketing Manager. Nuwair's expertise includes performance analysis across diverse metrics, digital marketing campaign execution, website maintenance, and optimization of user experiences. Additionally, Nuwair has a background in Emiratisation strategy implementation, ensuring the integration and retention of UAE Nationals within the organization. Nuwair holds two Master's degrees in Business, Management, Marketing, and Related Support Services from CELSA Paris-Sorbonne and Sorbonne Université, as well as a Bachelor's degree in Management Information Systems.