Senior Demand Generation Manager

Marketing · Full-time · Toronto, Canada

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

About Us

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like Buzzfeed, LinkedIn and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida's unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at www.alida.com and engage with us on LinkedIn, Twitter and Instagram.

Equally important to the success of our business are our people. We couldn't do what we do without our awesome Lider's and look forward to welcoming a new Lider, you to our Alida family. Join us and let's make a difference together.

Senior Demand Generation Manager

You are a demand marketing leader, with strong SaaS experience and passion in building high performance programs and strong partnerships across teams. You have a proven record of translating business objectives into demand gen tactics and campaigns that drive pipeline and revenue growth.

You have a proven ability to build scale and efficiency across a global team through process, education, and technology. You have managed direct reports and built strong partnerships in your past roles, and are equally comfortable being a player and a coach. You are able to identify improvements and solutions that will drive an outsized impact.

You are a Hubspot and Salesforce.com master across program execution, reporting, and data management.

Job Responsibilities

  • Own Demand Generation program execution and general marketing operations
  • Manage, coach, and mentor a small team of dedicated DG specialists
  • Increase qualified marketing leads and improve conversion rates across the top and middle of the sales funnel
  • Create conversion focused short form content and assets to support demand programs
  • Provide regular reporting and insight related to Demand Gen programs and campaigns
  • Act as Administrator and user of Hubspot, and Webinar programs
  • Execute customer campaigns for renewal and expansion in partnership with the Customer Marketing Manager
  • Track, measure and evaluate program effectiveness/ROI and improve every marketing campaign
  • Partner closely with the Product Marketing team to ensure the correct content mix for the whole buyer’s journey
  • Identify, plan, and execute physical events, virtual events, and webinars. Develop event and speaker materials, and where needed act as host/mediator
  • Leverage project and resource management platforms to bring visibility and predictability to program building, testing, and iteration

Requirements:

  • 3+ years of SaaS or tech marketing experience.
  • Bachelor’s Degree in Marketing or 3-5 years in related fields required. Specific experience with B2B marketing is most desirable.
  • Demonstrable experience with email marketing, lead generation and account based marketing
  • Highly creative with excellent analytical abilities
  • Strong analytical skills and the ability to analyze data
  • Excellent written and verbal communication skills
  • Knowledge of ABM principles and platforms (DemandBase, 6Sense, Engagio)
  • Knowledge of marketing platforms that include but not limited to CMS, CRM systems (Salesforce, HubSpot, Google Analytics)
  • Excellent copywriting and copy editing skills.

Ready to join our team?

If you are customer and people centric and are interested in helping Alida deliver on its commitments and taking your career to the next level, we invite you to apply online now.

Please note that due to the high volume of applications received, only short-listed candidates will be contacted.

We know there are many options in the marketplace and want to sincerely thank you for your interest, and taking the time to apply to Alida.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

Alida Job Applicant CCPA Notice at Collection Last updated: January 1, 2020.

This Job Applicant CCPA Notice at Collection describes the categories of personal information that we, Alida Inc. and our corporate affiliates, collect about you as a California resident applying for a job with us, and the purposes for which we use your personal information.

We recommend that you not disclose sensitive personal characteristics (e.g., religion, philosophical or political beliefs, or financial data) in your resume/CV or any materials you initially submit in support of your application. If you provide information about others (e.g., reference contact details), please first ensure you have informed them that you will be providing their information and that they are happy for you to provide it to us.

When you submit a job application to us, we collect your name, contact details, education and work experience, contact details of your former/current employer, information about your educational background, your work and other professional experience, and any other information you voluntarily submit, such as the information you provide in an application form, CV or resume or public profile you share with us. We use these categories of information to determine your suitability for the role for which you have applied or for similar roles within the Alida group of affiliates, and contact you about your application if we have questions or would like to schedule an interview.

If your job application progresses, we may collect information that you provide during any interviews with us and, subject to applicable law, through any background or reference checks we perform on you. We use these categories of information to further evaluate your suitability for the role for which you have applied or for similar roles within the Alida group of affiliates and decide whether to extend a work offer to you.

If we extend an offer to you, we may request and collect additional information from you, such as proof of eligibility to work in country (e.g., a passport or visa), tax information, bank account information, benefits eligibility information and other information. We use these categories of information to take steps to start a work relationship with you.

We may also use any or all of the above categories of personal information to comply with applicable laws and administer our compliance with such requirements (such as under employment and immigration laws), and exercise or defend our legal rights. In the event of a proposed merger, acquisition, sale or other business transaction involving our business or its assets, we may use your personal information in ways that support or give effect to the transaction.

Job applicants who have a visual disability should please visit our accessibility plan page to request this Notice in an alternative format. Please see our Supplemental CCPA Disclosures at VC-HR@alida.com.

Posted

This position is unplaced in the org chart

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