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Alida

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New!Product announcement

Alida Brings Deeper AI, Analytics, and CXM Integrations to Fall 2021 Product Release

Alida, a visionary leader in Total Experience Management (TXM), today delivered its Fall 2021 product release. Alida brings new capabilities in customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX). New product features include AI-driven text analytics and dashboards, improvement to administrative tasks for Alida Touchpoint users, and easier integration into 100s of third party customer systems. Alida also introduced a Diversity, Equity, and Inclusion (DE&I) solution that enables organizations to change their DE&I program from an afterthought to a core practice valued across the enterprise. “Today’s release builds on our market-leading Customer Experience Management (CXM) products and services,” said Riaz Raihan, President of Products & Engineering at Alida. “No other platform combines such a powerful and feature-rich set of solutions to collect, unlock, and act on customer and employee insights. With Alida’s DE&I offering, organizations can now truly uncover employee sentiment and manage DE&I programs that have impact.” The Fall 2021 product release enhancements include: Deeper understanding of customer perception with AI-infused text analytics and dashboards Categorize perceptions into taxonomies based on key recurring themes by analyzing external survey data and unstructured data from open-ended survey responses Design experiences that drive loyalty by identifying drivers of customer sentiment at a granular level (example: service, ambience, location or product level) Embed customer insights into decision making through one easy-to-customize and easy-to-share dashboard Gain greater admin control over access permissions of team members Modify variable field weighting to reflect targeted demographics Enrich sentiment analysis by importing external data sets via .csv uploads Deliver holistic product, customer, brand, and employee experiences with diverse perspectives from both employees and customers Alida DE&I is an end-to-end solution that allows organizations to manage their DE&I initiatives effectively. Alida DE&I helps organizations probe deeper into employee sentiment and also ensures that customers’ voices are being represented early on in the product design process. Understand the company’s baseline, collect feedback from a group of invested customers and employees, implement changes using guidance templates, and monitor and measure progress of the DE&I initiatives. Improved respondent and admin experience for Alida Touchpoint users Collect the right feedback at the right time by creating experiences that inspire customers to share feedback Seamlessly integrate with digital assets through a new step-by-step deployment workflow, tooltips, and embedded documentation Balance between the sample size needed and minimal customer interruptions by assigning distribution quotas to limit the number of responses, by program and distribution channel Zero-touch automation & streamlined workflows to close-the-loop on customer feedbackIntegrate with customer systems like CRMs, ERPs, customer loyalty management systems and many more Update client systems of record, automate responses and reduce time to value by using our UI-driven, custom actions feature to achieve zero-touch automated workflows Streamline admin experience of Event-Driven Surveys with default time options like “within the last x days” to create rules that scale and stay relevant over time Curated integrations to enhance customer intelligence, boost engagement, and improve customer satisfaction and loyalty Automatically trigger customer surveys on closure of Salesforce cases to acquire contextual feedback by integrating with Salesforce Case Management Send, track, and manage a myriad of rewards to boost recurring participation in surveys and online studies using our Rybbon integration (Coming Soon) Ingest Salesforce Surveys responses into the Alida platform, perform text analytics, and visualize insights in customizable dashboards Robust set of APIs to help stakeholders benefit from the data managed in the Alida platform Enrich customer records in a CRM platform with sentiment data collected in Alida Surveys Collect contextual feedback on customer experiences by triggering an Alida Event Driven Survey in response to specific events such as a bad review, an online purchase or to understand customer effort score post new software purchase Keep Profile Variable values in Alida Sparq always up-to-date with fresh customer data For more information on Alida’s products and how they can help your organization uncover and action your customers’ truth, visit www.alida.com/products. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Alida Wins 2021 APPEALIE Overall SaaS and Best Customer Success Awards

Alida Wins 2021 APPEALIE Overall SaaS and Best Customer Success Awards

Alida, a leader in Total Experience Management (TXM), today announced that it has won two 2021 APPEALIE awards for Overall SaaS and Customer Success. The annual APPEALIE awards recognize Software as a Service (SaaS) apps that demonstrate excellence through innovation, dedication to constant improvement, and best customer success outcomes. This year APPEALIE awarded Alida the Overall Saas Award due to receiving a Net Promoter Score™ (NPS) significantly above the SaaS industry benchmark. Additional award criteria were based on elements including customer responses to APPEALIE’s proprietary survey, UI/UX, recent product improvements, and third party analyst research. In receiving the SaaS Customer Success Award, winners were evaluated based on the ratings of an expert panel of judges from market-leading SaaS organizations. Further investigation into each winner was also conducted to assure they met the APPEALIE standards of excellence. “Alida is honored to be recognized with APPEALIE awards for our SaaS platform and our customer success organization,” said Ross Wainwright, CEO of Alida. “We've prioritized listening to our clients to build over 120 new enhancements into our Alida TXM platform with the goal of supporting them in better understanding their customers and employees. I'm also incredibly proud of our Customer Success organization. They bring passion and focus to our value-based approach and consistently unleash maximum potential for our customers. Through their hard work, our retention rates and NPS scores have been a real competitive advantage for Alida." "Alida's selection as a SaaS award winner validates our data-driven NPS focus in our selection process. Alida's strong and rising NPS scores align with their aggressive pace of product improvements implemented over the past 2 years," commented Matt Harney, Founder of APPEALIE. "Alida was also recognized as a Customer Success Award winner for meeting our judging standard of ‘going above and beyond’ in support of their key entertainment customer." According to a recent Alida study, 92% of consumers agree that Customer Experience (CX) is an important factor in their purchase decisions, yet 52% said that CX did not improve or was worse, which is impacting brand loyalty, referrals, and ultimately sales. Alida has committed to building innovative solutions to help organizations address these very issues. Over the past two years, the Alida Product & Engineering team has delivered 123 new product enhancements to the Alida TXM platform to help companies improve customer, product, employee, and brand experiences. The implementation of a strong customer-centric lens along with Alida’s aggressive innovation agenda has been the key to the company’s growth in customer and business success. ”I am very proud of the recognition that our Customer Success organization has received through this APPEALIE award,” said Jason Baldree, Chief Customer Officer, Alida. “Our Customer Success professionals are dedicated towards delivering value-based engagement with our customers and delivering a world-class experience with our Alida TXM platform.” About APPEALIE The APPEALIE SaaS Awards are the most selective in software. Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence. Pronounced “appeal-eee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS. https://appealie.com/ Attribution: Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Alida Recognized on the 2021 List of Best Workplaces™ for Today’s Youth

Alida, a leader in Total Experience Management (TXM), today announced that it has been named on the 2021 list of Best Workplaces™ for Today’s Youth. Alida received this recognition after a thorough and independent analysis conducted by Great Place to Work®. The Best Workplaces™ for Today’s Youth list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work®. To be eligible for this list, organizations must be Great Place to Work-Certified™ in the past year and at least 30% of their employees must fit the Millennial or younger demographics. Additionally, they must have a minimum 90% positive response to the statement "I am treated fairly regardless of my age". The award winners were  determined based on the overall Trust Index score from the youth working in the organization. “It’s an honor to be recognized as a best workplace for today’s youth,” said Ross Wainwright, CEO of Alida. “At Alida, we continuously strive to build a strong company culture and provide an innovative environment where our young employees can advance in their careers. Being your authentic self is one of our core values and our employees truly bring their whole selves to work every day. I consider myself very fortunate to serve such a diverse and talented employee base and to do my small part in helping them achieve their career dreams.” Alida is committed to actively supporting all of its employees through an engaging and collaborative workplace environment and leads initiatives such as onboarding and buddy programs, diversity & inclusion and employee resource groups, recognition and awards initiatives, training and development programs, hackathons and innovation competitions, health & wellness programs, flexible benefit plans, and much more. Alida employees are dedicated to making a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program that harnesses the power of its people and products as a force for good. Examples include Alida’s recent commitment to support Pathways to Education Canada, Stemettes UK, and its participation in the 2021 Rides to Conquer Cancer events. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Great Place to Work® Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, GPTW recognizes the world's Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Majority of Consumers Will Actively Help Companies Improve Their Customer Experience, but Believe Brands Aren't Listening: Alida Study

Majority of Consumers Will Actively Help Companies Improve Their Customer Experience, but Believe Brands Aren't Listening: Alida Study

Despite CX Being a Top Buying Consideration for Consumers, Over the Past Year Less Than Half of Them Say CX Has Improved While a positive Customer Experience (CX) with brands is a primary driver in consumer buying decisions, CX over the past year did not improve or has gotten worse, according to The Alida 2021 Global Trends Report: Customer Experience, a new global study by Total Experience Management leader, Alida. Customers, however, are willing to help companies improve their CX, but feel their voices are not being heard. The result: a negative impact on sales and long-term brand loyalty. The study, released today, surveyed 5,300 consumers across five countries (Australia, Canada, India, U.K., and U.S.) and found that 92% agreed that CX is an important factor in their purchase decisions and long-term brand loyalty. More than 8 out of 10 customers indicated they’re willing to spend more for a better customer service experience, placing greater emphasis on their personal experience vs. convenience. Bad personal experience (79%) and poor brand reputation (65%) were also cited as the biggest influences in making a purchase. Despite this, 52% of those surveyed said that, over the last year, CX did not improve or was worse. The biggest offenders: banks, in-person retail, and credit card companies. Ninety-five per cent (95%) of consumers, however, are willing to help brands improve in these and other areas. Unfortunately, 75% believe brands are simply not listening to their feedback, and one in ten believe businesses will never use customer feedback to inform business decisions. “The past year has seen a fundamental shift in how consumers interact with brands, forcing companies to change the way they engage with and stay close to their customers,” said Nicole Kealey, Chief Strategy Officer, Alida. “Being reactive is no longer a viable business strategy. Our study shows that business leaders are missing out on a tremendous opportunity to harness the insight and opinions directly from their customer base to create a better customer experience, drive sales and increase customer loyalty.” Ignoring customers comes with consequences — 4 out of 5 consumers state that they are highly motivated to do business elsewhere after a bad customer experience. The majority of respondents stated that they are also likely to leave a bad review, something that can have a negative long-term impact on a business given that negative social reviews influence the purchase decision of six in ten respondents. “As all industries look to best navigate a post-pandemic world, companies must understand that one of their most important assets to success is a happy customer,” adds Kealey. “A customer who has enjoyed your products, services and experiences will come back again and recommend you to their friends and family. But competition will become fierce and optimizing every step of the brand experience will be critical. To do so, brands must integrate CX into their overarching business strategy and employ the tools they need to truly understand their customers and take action.” To download the full report, please visit: www.alida.com/resources/alida-2021-global-trends-report-customer-experience-thanks About The Alida 2021 Global Trends Report The data for this report comes from a global consumer study that Alida conducted in July 2021. Using its Total Experience Management platform, Alida collected data from 5,300 consumers across five countries: Australia, Canada, India, United Kingdom, and the United States. One thousand consumers were targeted from each of the countries. To ensure that the data was reflective of the population within those countries, quotas were set for responses to match the gender, age, and income demographics of each country. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Funding announcement

Alida Announces $20 Million Equity Investment from Round13 Growth Fund

Alida Announces $20 Million Equity Investment from Round13 Growth Fund

Alida, a leader in Total Experience Management (TXM), today announced the closing of a new $20 million Series D funding round by Round13 Growth Fund, a highly-respected, late-stage growth equity investment fund, part of the Round13 Capital family of funds. The funding round will accelerate Alida’s global growth trajectory and build on the company’s product roadmap to deliver transformative SaaS solutions in the Customer Experience Management (CXM) industry. Sanjiv Samant, Managing Partner of Round13 Capital will be joining Alida’s Board of Directors. “We are thrilled to be partnering with the world-class management team at Alida to support the company on its path to becoming a global leader in the CXM industry,” said Mr. Samant. “We believe that Alida’s proprietary technology, its multi-tenant cloud-based platform and the quality of insights it offers customers are true differentiators which position the company very well to build on its already strong market position. Round13 is backing an exceptional management team and joining an existing group of high-quality investors to support Alida as the company executes on the truly massive CXM market opportunity.” “Alida is so fortunate to benefit from Round13’s differentiated strategic approach and decades of experience working with later stage growth companies,” said Ross Wainwright, CEO of Alida. This investment further cements our ongoing global expansion plans and our continued innovation strategy to deliver holistic software that transforms experiences for our customers. In addition to continuing to accelerate our innovation agenda to drive growth, we are excited to also leverage this investment for future strategic M&A activity. There is an exciting future ahead for both Alida and organizations looking to revolutionize the way they elevate the total experience for their customers and employees.” In September 2020, Alida rebranded from Vision Critical as it broadened its focus beyond its market-leading insight community software with the mission to become a global leader in the CXM market. Since that time, leading industry analysts have recognized the company as a key player in the CXM and Voice of Customer (VoC) markets. Alida was positioned as a Niche Player by Gartner® in the 2020 Magic Quadrant™ for Voice of the Customer. Alida was also recently named a Contender in “The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021” report. The company has also ranked on Fast Company’s 2021 list of the 100 Best Workplaces for Innovators. “The Board is delighted to welcome Sanjiv,” said Philip C. Deck, Chairman of the Board. “Sanjiv’s invaluable market perspective and global expertise in SaaS investing and growing major technology firms will add immense value. I am confident that Round13’s equity investment will allow Alida to continue to accelerate its growth and build on its long-standing reputation of delivering world-class customer experience solutions.” Since the start of 2020, with a seasoned leadership team at the helm, Alida has released 123 new customer-led product innovations and 7 new Alida solutions that advance the company towards becoming a global leader in the CXM market. Alida's unique TXM approach allows organizations to fuse the voice of their customers and employees with the ability to deliver extraordinary customer, employee, product and brand experiences. Alida’s customer roster of top global brands are empowered to make better business decisions, create meaningful relationships and improve experiences for their customers. *Gartner, "Magic Quadrant for Voice of the Customer", Jim Davies, Ed Thompson, November 30, 2020. Gartner disclaimer: GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.* About Round13 Growth Round13 Growth Fund is a Toronto-based late-stage growth equity fund that supports tech-enabled businesses in Canada. Round13 Growth leverages deep strategic relationships, capital markets expertise and growth equity investment experience to add value to its portfolio companies with a hands-on approach. Round13 Growth is part of the Round13 Capital family of funds. For additional information, visit round13.com. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Alida Activate 2021 EMEA Event Brings Together CX Leaders

Alida Activate 2021 EMEA Event Brings Together CX Leaders

Alida, a leader in Total Experience Management (TXM), presented its 2021 EMEA edition of the annual Alida Activate event series on October 5, 2021. The virtual Customer Experience (CX) conference featured global brands leading in CX and other innovative experience leaders who are pushing CX innovation and making a difference. Attendees from across Europe, the Middle East and Africa were provided with successful strategies for bringing together the voice of customers and employees to innovate customer, employee, product, and brand experiences. “Alida Activate is an impactful event which brings together industry champions as they share insights on how to execute innovative CX strategies,” said Ross Wainwright, CEO of Alida. “Learning from one another is the key to an inspired innovation agenda and we are thrilled to be providing a platform where CX professionals can come together to discuss, learn, grow and celebrate one another.” This year’s conference followed the theme of ‘Celebrating Experience Leaders’ — those who dream of what’s next and do what it takes to get there. The virtual event kicked off with presentations from Wainwright and Alida President of Products, Riaz Raihan, on the exciting future of the CX industry and the power of the TXM approach. The event continued with engaging customer stories from innovative industry leaders from Twitter, PokerStars | Flutter, YOOX Net-a-Porter Group, Chartered Management Institute, Forrester, and ended with our Alida customer award ceremony to celebrate all the amazing CX innovations this year. "Alida continues to help us become closer to our customers and ensures insight is at the heart of key business decisions," said Susan Britton, Client Insights at Stitch Fix. Topics included key ingredients for a successful TXM program, steps to demonstrate the extensive value of customer insights, how to implement CX strategies on a global scale, becoming a thought leader with the help of insight communities, how to leverage the power of a holistic 360 view approach to understand your customer, and more. Alida Delta Awards Alida also hosted the Alida Delta Awards during the event, which honored the stories and talent of some of Alida’s most innovative customers. The awards recognize the changemakers and pioneers in the experience management and insights world — those whose work is creating. 2021 Award winners include: Twitter - Jessica Percival (Research Analyst at Twitter UK) and Ryan Huff (Sr. Research Analyst at Twitter US) Stitch Fix - Susan Britton (Client Insights) PokerStars I Flutter - Gareth Williams (Insights Community Manager) Kramp - Corjan te Pas (Customer Experience Specialist Digital) “We are thrilled that Twitter Insiders was selected as one of the Delta Award winners! Having communities with engaged members that we can turn to for quick and custom insights has been a crucial part of our business,” said Ryan Huff, Senior Research Analyst at Twitter US. “We are grateful for our collaboration with Alida and Sparkler, our research and community management partner, and look forward to accomplishing even more with the communities in the future.” To watch the on-demand sessions of the Alida Activate 2021 EMEA event, visit www.alida.com/emea-alida-activate-on-demand. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Alida Wins 2021 Comparably Awards for Best Company Happiness, Best Company Compensation and Best Company Work-Life Balance

Alida Wins 2021 Comparably Awards for Best Company Happiness, Best Company Compensation and Best Company Work-Life Balance

Alida, a leader in Total Experience Management (TXM), today announced it has been selected as a 2021 Comparably Award winner, ranking #3 for “Best Company Happiness”, #5 for “Best Company Compensation” and #43 for “Best Company Work-Life Balance” out of the top 50 small/mid-sized companies in North America. Comparably analyzed over 10 million anonymous sentiment employee ratings across 70,000 North American companies over a 12-month period and determined those highest rated in 2021. Final rankings were based on a series of questions related to overall happiness at work, employee satisfaction with total compensation package, and work-life balance at the company, answered anonymously by current employees. Each answer is given a numerical score and compared to companies of similar size. “Alida is honored and excited to be recognized for best company happiness, compensation and work-life balance. It means a great deal to know the culture Alida has created resonates with our employees and supports them in the ways they need,” said Ross Wainwright, CEO of Alida. “Our employees make up the very essence of our organization and I am happy to see them bringing their authentic selves to work everyday.” Alida places immense value and emphasis on the voice of the employee to foster a culture that supports the authenticity of its people and aims to uplift, empower, and amplify all voices. As a Customer Experience (CX) company, Alida uses its own solutions to gather feedback from its employees and take action on their preferences and needs. Every quarter, the HR team runs an ‘employee pulse’ survey that sees over 90% participation rates. Alida’s leadership team also gathers continuous feedback from employees about various business initiatives and includes them in the decision making process. “A combination of metrics contribute to overall happiness at work, from having a comprehensive compensation package and a positive work environment to flexibility in where and how you work,” said Comparably CEO Jason Nazar. “Alida continues to be a strong workplace culture leader by meeting the needs of their workers across these important factors.” With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Comparably Comparably (www.comparably.com) is a leading workplace culture and corporate brand reputation platform with over 15 million anonymous employee ratings on 70,000 companies. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories – based on gender, ethnicity, age, experience, industry, location, education – it is one of the most used SaaS platforms for employer branding and a trusted third party site for workplace culture and compensation data. For more information on Comparably’s studies and annual Best Places to Work and Best Brands Awards, visit www.comparably.com/news. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Other announcement

Alida Activate Fall 2021 Event Brings Together CX Changemakers

Alida Activate Fall 2021 Event Brings Together CX Changemakers

Alida, a leader in Total Experience Management (TXM), presented its Fall 2021 edition of the annual Alida Activate event series, which kicked off in North America on September 22, 2021. The virtual Customer Experience (CX) conference featured Olympic Gold Medalist Dominique Dawes, global Fortune 500 brands leading in CX and other innovative changemakers who are pushing CX innovation and making a difference. Attendees from across the globe were provided with successful strategies for bringing together the voice of customers and employees to innovate customer, employee, product, and brand experiences. “Alida Activate is an impactful event which brings together industry champions as they share insights on how to execute innovative CX strategies,” said Ross Wainwright, CEO of Alida. “Learning from one another is the key to an inspired innovation agenda and we are thrilled to be providing a platform where CX professionals can come together to discuss, learn, grow and celebrate one another.” This year’s conference followed the theme of ‘Celebrating Changemakers’ — those who dream of what’s next and do what it takes to get there. The virtual event kicked off with presentations from Wainwright and Alida President of Products, Riaz Raihan, on the exciting future of the CX industry and the power of the TXM approach. The event continued with engaging customer stories from innovative industry leaders from Red Bull, Mulesoft, Regence Health, Westfield, Wondrium and DotDash, and ended with an inspirational keynote from Dawes. Topics included key ingredients for a successful TXM program, steps to amplify CX efforts in an organization, strategies to create brand innovation, how to leverage the power of empathy and diversity in a rapidly shifting market, and more. Alida Delta Awards Alida also hosted the Alida Delta Awards during the event, which honored the stories and talent of some of Alida’s most innovative customers. The awards recognize the changemakers and pioneers in the experience management and insights world — those whose work is creating. 2021 Award winners include: Adobe ATTN Autodesk Dotdash HBO Max J. Crew Mulesoft Red Bull Regence Westfield Wondrium Upcoming Events Registrations are now open for our Alida Activate international conferences. Come join us! Alida Activate EMEA: October 5, 2021 Alida Activate France: October 12, 2021 Alida Activate Germany: October 19, 2021 Alida Activate APAC: November 30, 2021 About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

Möbius Joins the Alida Partner Network to Elevate Customer Experiences in Europe

Möbius Joins the Alida Partner Network to Elevate Customer Experiences in Europe

Alida, a leader in Total Experience Management (TXM), today announced Möbius Business Redesign will join its Partner Network to deliver elevated customer experience (CX) and insights to organizations in Belgium, France and the Netherlands. “We are constantly seeking for the best performance options for our customers to deliver quality to their customers. The cooperation with Alida enables our clients to get better insights and true understanding through reliable information of their customers and employees,” said Arthur Wendel, Director at Möbius. “We are excited to start this joint effort to create more value to businesses in Industry, Retail, Services and Society.” Möbius supports its clients to improve their CX by designing and implementing sustainable business solutions at strategic moments throughout their customers’ lifecycle. With Alida’s TXM platform tailored to provide industry and role-specific insight and engagement strategies to close the feedback loop, Möbius will help their clients to uncover their customers’ truth and take action on their needs. Alida and Möbius will work together to deliver actionable insights so organizations can make innovative and informed business decisions to improve customer, employee, product and brand experiences. “The Möbius team is known for their sustainable results in driving impact for their clients through implementing innovative and creative solutions,” said Ross Wainwright, CEO of Alida. “We are thrilled to welcome them as our partner and look forward to working together to help organizations across Europe in implementing market-leading solutions to enhance customer experiences.” The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. “Möbius is an excellent addition to Alida’s partner ecosystem. Their extensive expertise in CX consulting along with our Alida platform will be invaluable in helping businesses to optimize the power of TXM,” said Gary Smith, SVP & Channel Partner Alliances, Alida. To learn more about partnering with Alida, visit www.alida.com/partners. About Möbius Möbius is a management consulting company that supports organizations by designing and implementing sustainable business solutions at strategic moments throughout their lifecycle. We are profoundly different. We start from your needs and take your customers into account. Shoulder to shoulder, aiming for sustainable results with focus on engaging your employees and an eye for knowledge transfer. Our purpose is to achieve daily impact and exceptional results in companies by stimulating cooperation and implementing innovative solutions. We are active in different sectors: we work for government and health institutions, industrial and service companies. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

Ancywax Joins the Alida Partner Network to Transform Customer Experiences in Africa

Ancywax Joins the Alida Partner Network to Transform Customer Experiences in Africa

Alida, a leader in Total Experience Management (TXM), today announced Ancywax, a concept development company that provides creative solutions in media, marketing and consultancy, will join its Partner Network to deliver elevated customer experience (CX) and insights to organisations in East-Africa and beyond. “Securing a partnership with Alida will go a long way in helping us leveraging our current core services to existing and new clients,” said Ancel Ochino Bwire, CEO of Ancywax. “To us, obsession with customer wants and needs has been a traditional staple at Ancywax. Through Alida’s technology, we are excited and thrilled that it will take us to another level in serving clients.” Ancywax will collaborate with Alida to support its clients and improve their insights capabilities to better understand the scope of their respective global markets. Both Ancywax and Alida believe in empowering their customers and making decisions with them, not for them. Together, they will provide organisations the tools to uncover their customers' ultimate truth and further develop their customer experience strategy using those rich and informative insights. “We are thrilled to be expanding our partner network in Africa by embarking on this new partnership journey with Ancywax,” said Ross Wainwright, CEO of Alida. “The consultancy team at Ancywax is known for providing cutting-edge and competitive services and solutions to their customers. We look forward to working together in helping organisations optimize the power of CXM and propel their customer experience initiatives.” The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. “Our partnership with Ancywax is exciting for us and all of our customers in Africa who will receive stellar consulting services from Ancywax empowered by Alida's TXM Platform,” said Gary Smith, SVP Channel & Partner Alliances, Alida. To learn more about partnering with Alida, visit www.alida.com/partners. About Ancywax Ancywax is a tailored company that is aimed at serving you and your business. Our wide range of services ensures you are adequately served as our team tailors for you value addition as our customer. Our key selling point is creativity as our driving force at Ancywax which we simply refer to as Concept Development. We offer you this in form of Media. Marketing. Consultancy. Our intention is not only to serve you but ensure you get full focus from idea level up to its implementation. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Team announcement

Alida Welcomes New Chief Architect to Strengthen Technology Architecture Across the Alida TXM Platform

Alida Welcomes New Chief Architect to Strengthen Technology Architecture Across the Alida TXM Platform

Alida, a leader in Total Experience Management (TXM), today announced the appointment of Amit Gupta as Chief Architect. Gupta’s deep experience in Software as a Service (SaaS) will strengthen the technology architecture of the Alida TXM platform, further cementing the organization as a leading player in the Customer Experience Management (CXM) market. “I’m delighted to join an organization that is rapidly transforming and growing in the tech industry,” said Gupta. “It’s an exciting time to be at Alida and I’m keen to make an impact in building innovative products that will improve experience for both customers and employees.” Amit Gupta’s innovative spirit has led him to an impressive track record in the technology sector. He holds over 70 patents covering various areas in Distributed Systems, Network Security and the Internet-of-Things (IoT). Gupta was a co-founder at Jasper and Andale where his team pioneered immense changes in the SaaS industry. Jasper was acquired by Cisco for $1.4 billion in 2016. Most recently, Gupta is focused on AI literacy for all ages as a co-founder of the AIClub. He holds a PhD in computer science from the University of California, Berkeley. “Amit brings extensive technology expertise and leadership to Alida. I am thrilled to welcome him to our R&D team,” said Riaz Raihan, President of Products & Engineering at Alida. “With the addition of Amit to our leadership team, Alida’s product innovation will continue to disrupt the CXM market, providing massive value to our customers.” With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Product announcement

Alida Introduces Alida TXM Amidst Year of Continuous Innovation

Alida Introduces Alida TXM Amidst Year of Continuous Innovation

Alida, a leading disruptor in customer experience management (CXM), today unveiled Alida Total Experience Management (TXM). This new approach allows organizations to fuse the voice of their customers and employees with the ability to deliver extraordinary customer, employee, product and brand experiences. “We’re thrilled to give our clients a way to integrate and optimize experiences across their entire business including product innovation, branding and advertising, employee experience and omnichannel customer experience (CX),” said Ross Wainwright, CEO of Alida. “Alida TXM will allow organizations to build stronger brands, develop state-of-the-art products, and create meaningful and long-lasting relationships with their customers.” Alida TXM enables brands to go beyond traditional Voice of the Customer (VoC) by augmenting their insight efforts, empowering companies to make business decisions with their customers and not for them. The scalability of the Alida TXM platform also plays a crucial role in optimizing CX by providing organizations with the ability to support all of the voices and experiences that matter most. TXM is a continuous and intuitive process that allows brands to uncover pain points and opportunities to understand their customers' truth and reveals the best avenue for building more innovative and optimized experiences. “To remain competitive in a rapidly changing market, firms must provide exceptional experiences to attract and retain customers and employees,” said Alan Webber, Program Vice President for Customer Experience, IDC. “Customer intelligence solutions help brands track, understand, align, and innovate with customers. This connection of innovating with customers supports brands in creating products, services, and experiences that are based upon real knowledge of the customer that gives the brand a competitive edge in the market.” Since the rebrand from Vision Critical to Alida in September of 2020, Alida’s aggressive growth strategy and ambitious product roadmap have been centered around delivering market-leading products in the CX space. Over the past two years, the Alida Product & Engineering team has delivered 123 new product innovations to help companies improve customer, product, employee and brand experiences. Some of Alida’s most popular innovations of the past year include: Alida Sparq: 42 features including enhanced enterprise controls, a mobile app for admins, calendar integration, sample management, instant incentives distribution, quotas, newsletter redesign, and Arabic & Hebrew survey capabilities Alida CXM: Since initial launch in October 2020, Alida has introduced 22 new features including closed-loop CXM, case management, social listening, event-based surveys, and integrations with multiple CRM, ERP, Marketing Automation and HRIS systems Alida Surveys: 11 features including QR codes, MaxDiff and conjoint analysis, video feedback and analysis, piping multi-choice options and multilingual text analysis Alida Touchpoint: 13 new features including digital intercepts on multiple social channels, enhanced analytics & domain-based activity monitoring to improve the customer experience Alida Analytics: AI-infused configurable dashboards, XD/OD dashboards, time-series survey dashboards and advanced significance testing Alida Industry Solutions: industry solutions for healthcare, technology, financial services, media and retail industry solutions. A DE&I industry solution is coming soon! Alida Integrations: Over 100 new third-party integrations including integration with ERP systems, CRM systems, marketing automation systems, HRIS systems and more. This year, Alida continues to cement its place as an innovator and key player in the CXM space. Alida has earned numerous recognitions including Fast Company’s 2021 Best Workplaces for Innovators, Comparably’s Best Company Outlook 2021 and Best Companies for Career Growth 2021, and Appealie’s Overall SaaS Award 2020. These accomplishments represent Alida’s commitment to placing innovation and excellent customer experience at the core of its business and culture. For more information on Alida TXM, please visit Alida’s blog: www.alida.com/the-alida-journal/what-is-total-experience-management-why-does-your-business-need-it About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product and brand experiences. Iconic brands like Twitter, Toyota and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Other announcement

Alida Ranks on Fast Company’s Third Annual List of the 100 Best Workplaces for Innovators

Alida Ranks on Fast Company’s Third Annual List of the 100 Best Workplaces for Innovators

Fast Company today announced its third annual Best Workplaces for Innovators list, honoring businesses that demonstrate a deep commitment to encouraging innovation across their entire organization. Alida is included among these top industry players due to a continuous commitment to leading with innovation and placing it at the core of its business and culture. Developed in collaboration with Accenture, the 2021 Best Workplaces for Innovators ranks 100 winners from a variety of industries, including computer science, biotech, consumer packaged goods, nonprofit, education, financial services, cybersecurity, and engineering. Working together, Fast Company editors and Accenture researchers scored nearly 1,500 applications, and a panel of eight eminent judges reviewed and endorsed the top 100 companies. The 2021 awards feature workplaces from around the world with several of the honorees based outside the U.S. “It is an absolute honour to be recognized among Fast Company’s list of 100 Best Workplace Innovators,” said Ross Wainwright, CEO of Alida. “An innovative approach to business has been central to our leadership position in the Customer Experience Management (CXM) and Voice-of-Customer (VoC) markets globally and has also been integral to our Alida culture. I am grateful to have such committed and passionate employees who continuously innovate and create meaningful relationships with our customers, partners, and with each other.” Alida has a strong focus on innovation and prioritizes this value across all aspects of the business. Over the past two years, the Alida Product and Engineering team has delivered over 123 new product enhancements and continues to place customer-driven innovation at the centre of every product release. Innovation also runs through Alida’s social community programs called Alida Impact. This program has inspired innovative projects such as the Toronto Vaccine Finder where employees creatively adapted Alida software to help simplify the process for Toronto residents to get vaccinated against COVID-19. Alida is dedicated to creating an environment which promotes and encourages innovation among all of its employees. “These leaders and teams created cultures of innovation and sustained them, even as remote work extended into 2021,” says Stephanie Mehta, editor-in-chief of Fast Company. “This newest list of the Best Workplaces for Innovators honors those  organizations that found ways to collaborate and invent despite the challenges posed by the pandemic, ensuring employees were at the forefront.” To see the complete list, go to: www.fastcompany.com/best-workplaces-for-innovators/2021. Fast Company's Best Workplaces for Innovators issue (September 2021) is available online now, and the print issue will be on newsstands beginning August 17, 2021. Join the Best Workplaces for Innovators conversation using #FCBestWorkplaces.With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Fast Company Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders, Fast Company and FastCompany.com inspire readers and users to think beyond traditional boundaries, lead conversations, and create the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with its sister publication Inc. Stephanie Mehta is editor-in-chief. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology, and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Product announcement

Alida Accelerates Customer Value with 100+ Integrations and Advanced Analytics in Summer 2021 Product Release

Alida Accelerates Customer Value with 100+ Integrations and Advanced Analytics in Summer 2021 Product Release

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today delivered its Summer 2021 product release, bringing to market new enhancements in customer experience (CX), employee experience (EX), product experience (PX) and brand experience (BX). Released today are advanced analytics capabilities, unparalleled flexibility to support over 100 third-party integrations, a new user interface (UI), a Retail Industry solution, and 21 new features to the Alida platform. In addition, Alida is bringing to market Diversity, Equity and Inclusion (DE&I) solutions to empower organizations to drive change. “Today’s release further cements Alida’s position as a CX leader,” said Riaz Raihan, President of Products & Engineering at Alida. “We’re thrilled to give our customers products to capture and visualize experience data; and to understand and action customer and employee feedback in real time. With Alida’s flexibility and advanced platform capabilities, our clients can listen to their customers, understand their needs and take action to close the feedback loop seamlessly.” The Summer 2021 product release enhancements that allow customers to: Elevate employee and customer experiences by leveraging Alida’s 100+ integrations. Aggregate and act on experience data and operational data Integrate with ERP systems, CRM systems and marketing automation systems to take targeted actions to close the feedback loop with customers Integrate with employee data from HRIS systems to drive Voice of Employee (VoE) initiatives that maximize employee satisfaction Integrate with Slack to enable collaboration and close the feedback loop with timely, efficient notifications to the right people in the organization Analyze customer sentiment over time for multiple-response surveys and conduct deeper analyses for better decision making Map evolving customer sentiment using time-series dashboards for multi-response surveys that track changes in customer satisfaction over time Guide business decisions by validating hypotheses around research and CX programs using advanced significance testing in crosstab analysis Accelerate time-to-value by using pre-calculated measures to auto-populate live, content-rich and interactive NPS dashboards Capture qualitative feedback from global customers in 11 languages by leveraging artificial intelligence Get a more granular view of data by enabling enhancements to custom fields (recodes & rollups) within crosstab analysis Analyze and optimize Alida Touchpoint activities across digital channels while closing the loop with customers and internal stakeholders Analyze and compare customer engagement activities across website, mobile and social media assets with Alida Touchpoint’s new “Track” feature Take automated actions Utilize a new multi-choice question type to build flexible activities to understand customers preferences Better navigate Alida applications via a new, modern aesthetic user interface Use the AppDrawer to navigate between Alida products Easily access Member Hubs to enhance the member experience Better control for team-based access and projects through improved enterprise controls View open-ended survey responses in the updated Alida Mobile App Empowering the Retail Industry Alida’s new Retail Industry solution is the fifth industry-specific package from Alida, helping customers maximize the value from their Customer Experience Management (CXM) investments. The solution empowers Alida’s retail customers with curated survey templates that can be easily customized and readily deployed to collect feedback topics that directly impact the retail industry. It also enables CXM through multiple channels, including digital, mobile, in-store, and customer support. Coming Soon: Alida is Bringing to Market a Twofold Approach to DE&I Alida’s DE&I solutions empower organizations to drive significant, measurable and systemic change both for their employees and the product, brand and journey experiences of their customers. The DE&I solutions are based on Alida’s powerful platform complemented with expert advisory services to support customers on every step of their DE&I journey. For more information, visit www.alida.com/alida-diversity-equity-and-inclusivity. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Other announcement

Alida Wins 2021 Comparably Awards for Best CEO for Women, Best CEO for Diversity and Best Company for Career Growth

Alida Wins 2021 Comparably Awards for Best CEO for Women, Best CEO for Diversity and Best Company for Career Growth

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced it has been selected as a 2021 “Best Career Growth” winner from Comparably, ranking #1 out of the top 50 small/mid-sized companies in North America. Additionally, Alida’s CEO, Ross Wainwright, was awarded as one of the “Best CEOs for Women” and “Best CEOs for Diversity”, ranking #6 on both lists. Comparably analyzed over 10 million anonymous employee ratings across 60,000 North American companies and determined those highest rated for career growth in 2021. Final rankings were based on the most positive sentiment ratings provided by current employees regarding their professional development opportunities, along with the company’s overall workplace culture score. Comparably’s “Best CEOs for Women” and “Best CEOs for Diversity” awards were determined from employee sentiment ratings from women employees and from employees identified as being from diverse backgrounds, respectively. Every CEO on both these lists is in the Top 5% of all CEOs rated by female employees and employees of colour. “It is an honour to receive the 2021 Comparably awards for Best CEO for Women and for Diversity. I am so proud to work with dedicated and passionate employees from diverse backgrounds who add so much value to our culture,” said Wainwright. “Our employees are encouraged to bring their true selves to work everyday — to be bold, empathetic, curious and authentic — and this is what makes Alida the best place for career growth. Through the past year, Diversity, Equity and Inclusion (DE&I) has remained a top priority and we are committed to being better and doing better as we continue on this journey.” Alida fosters a culture that celebrates authenticity of its people and aims to uplift, empower and amplify all voices. Alida’s DE&I Council, sponsored by Hermina Khara, SVP of People & Culture at Alida, takes the lead on sharing resources, organizing all-staff trainings, conducting consulting with Alida executives and partnering with the company’s customer success teams to support customers with special projects. Alida also hosts a quarterly Business Women’s Exchange where all employees can come together and discuss challenges, learnings and opportunities related to topics that women face in the workplace. The company’s various Employee Resource Groups (ERGs) aim to include and support all global employees. "As the world was plagued by the pandemic of the past year, employees needed executives who could lead with strength and compassion," said Comparably CEO Jason Nazar. "Alida's multiple award wins is a testament to the strong CEO they have in Ross Wainwright and how committed the organization is to diversity and career growth." With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Comparably Comparably (www.comparably.com) is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

Intuit Research Joins the Alida Partner Network to Enhance Customer Experiences in Asia

Intuit Research Joins the Alida Partner Network to Enhance Customer Experiences in Asia

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced Intuit Research, a diverse group of researchers, will join its Partner Network to deliver elevated customer experience (CX) and insights to organizations in Singapore, Hong Kong, and the wider Asia Pacific region. “We are excited to partner with Alida. Alida’s deep experience and leading-edge platforms complement our insights expertise and enable us to expand the services we offer to our clients,” said Thomas Isaac, Co-founder at Intuit Research. “We are keen to offer Insights Communities pioneered by Alida. With Arthur Tam, who previously headed Customer Experience research at IPSOS Hong Kong, joining us recently, our plans to increase our focus in this area can benefit enormously from Alida’s specialization and growing range of tools in Customer Experience research and management.” “Our combined strengths — state-of-the-art technology from Alida and action-focused customer insights from Intuit — will no doubt serve our many clients more effectively and efficiently, bringing growth through optimal CX,” added Tam. Intuit Research will work with Alida to support its continued growth in capturing the voice of their customers to elevate the customer experience within the financial services, technology, media, CPG, and healthcare industries. With Alida’s CXM & Insights Platform, brands turn customer truths into actions that improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. United by a passion for understanding people, Alida and Intuit Research will together deliver actionable insights that will help brands to build long-lasting and meaningful relationships with their customers. “We are thrilled to be expanding our network in Asia by embarking on a new partnership journey with Intuit Research and their world class team of consultants and delivery expertise. They have an exceptional team who consistently meet the needs of their customers through delivering high quality and best-in-class solutions,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We look forward to partnering together to help brands optimize the power of CXM and continue adding its endless value to organizations across Asia.” The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. “Intuit Research is an excellent addition to the Alida Partner Network, their extensive expertise in consulting and market research along with Alida solutions ensure customers benefit from deep and broad insights,” said Gary Smith, SVP Channel & Partner Alliances, Alida. To learn more about partnering with Alida, visit www.alida.com/partners. About Intuit Research Intuit Research is a boutique market research consultancy that provides high quality research, business insights, and thought leadership services to clients in the financial, technology, healthcare and consumer sectors. The company operates from offices in Hong Kong, Singapore, London and Lisbon and has a team of highly experienced researchers who take a hands-on approach to the design, execution, and interpretation of market research, bringing to clients the insights they require to make business decisions. For more information, please visit www.intuit-research.com. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Funding announcement

Alida Secures US$10 Million Debt Facility From Comerica Bank

Alida Secures US$10 Million Debt Facility From Comerica Bank

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform has secured a US$10 million debt facility from Comerica Bank (NYSE: CMA). The financing was provided by Comerica Bank’s Technology and Life Sciences Division. The funds provide Alida with access to additional working capital and will also contribute to Alida’s aggressive growth strategy and ambitious roadmap centered around delivering market-leading solutions in the Customer Experience Management (CXM) space. “Comerica is excited to partner with Alida, its management team and investors,” said Dave Samra, Senior Vice President, Comerica Bank Technology & Life Sciences. “The company is well-positioned in the CXM space and we look forward to helping Alida with its growth needs.” Leading industry analyst firms have recognized Alida as a key player in the future of the CXM and Voice of Customer (VoC) markets. By uniquely combining deep insights with broad feedback all in a unified platform, Alida’s customer roster of top global brands, including Twitter, VMware and Toyota, are empowered to make better business decisions and drive world-class customer experiences. “At Alida, we have made huge strides in our innovation agenda and our vision over the last year. I am confident that with our track record of delivering deep customer insights, combined with our new product roadmap, there is an exciting future ahead as we continue to drive CXM innovation for our current and future customers,” said Ross Wainwright, CEO of Alida. “Comerica Bank’s debt facility will further strengthen Alida’s working capital position and provide the company with access to additional funds to contribute to investments being made into a number of key growth areas for the business, while preserving and ultimately enhancing the value for our current stakeholders.” Since the start of 2020, with a seasoned leadership team at the helm, Alida has released a number of new customer-led products and enhancements that advance the company towards becoming a global leader in the CXM market. The Alida product portfolio innovates through one seamless customer experience platform that supports various levels of engagement through the customer journey, helping Alida clients create meaningful relationships and experiences for their customers. “We are proud to work with Comerica as they have a strong long-standing reputation of supporting technology companies through all phases of their growth cycles,” said Wainwright. Comerica’s technology division serves companies in all stages, from early-stage cash burning to late-stage post-IPO, in many verticals such as SaaS, hardware, security, big data, infrastructure, e-commerce, cloud, mobile, fintech, IIOT, digital media, education, gaming, and ag-tech. Comerica’s team in Canada has over 30 years of experience in technology banking, with product offerings that include Growth Capital Term Loans, MRR/ARR lines of credit, Acquisition/Buyout Financing, and Cap Call lines for Venture Capital Funds. About Comerica Bank Technology and Life Sciences Division Comerica Bank’s Technology and Life Sciences Division (TLS) remains one of the nation’s leading technology banking practices, specializing in providing comprehensive banking solutions to support technology and bioscience companies at any stage of their life cycle. Veteran bankers provide credit and financial services and products to young, growing, venture-backed technology and life science companies, as well as their mature counterparts. The TLS Division serves all major U.S. and Canadian technology centers from coast-to-coast. Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica reported total assets of $86.3 billion at March 31, 2021. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

Echo MR Expands Partnership with Alida to Elevate Customer Experiences across Europe

Echo MR Expands Partnership with Alida to Elevate Customer Experiences across Europe

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced it has teamed up with Echo MR, a global market research firm to expand their growth in supporting brands across Europe in uncovering their customers’ evolving preferences and taking action on their needs. As part of Alida’s Partner Network, Echo MR delivers enhanced customer experience (CX) and insights to organisations worldwide. “Expanding into the UK and Europe presents exciting opportunities for Echo MR,” said Izzy Nurdin, Vice President of Business Development and EMEA Lead, Echo MR. “Partnering with Alida enables us to confidently engage this market and make our solutions more robust, allowing us to service new and existing clients with best-in-class solutions to truly understand and access audiences which matter to them.” Echo MR joined Alida’s Partner Network earlier this year to deliver unparalleled insights that help its clients  capture the voice of its customers to improve the customer experience in the technology, financial services, CPG and retail industries. With Alida’s CXM & Insights Platform tailored to provide industry and role-specific insight and engagement strategies to close the feedback loop, Echo MR will deliver the right solutions for brands to listen to their customers and take action on their needs. Alida and Echo MR will work together to deliver actionable insights so global brands can develop customer-led products, launch successful marketing campaigns, increase loyalty, and improve customer experience. “We are fortunate to have forged a strong partnership with Echo MR as we work hand-in-hand to help brands put their customers first by authentically amplifying their voices,” said Ross Wainwright, CEO of Alida. “We’re excited to grow our partnership and presence in Europe through delivering innovative technology that supports brands in building meaningful and long-lasting relationships with their customers.” The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. “I am excited to see our rapidly growing partnership with Echo MR expand to Europe to provide full CX solutions,” said Gary Smith, SVP Channel & Partner Alliances, Alida.To learn more about partnering with Alida, visit www.alida.com/partners. About Echo MR Echo MR reinforces the human element in market research. We’re people, paired with technology, pushing the forefront of what it means to conduct and participate in research. Since 2017, insight professionals have relied on Echo MR’s services to support their initiatives- large and small.  With offices in North America, South and Central America, UK, Australia, and New Zealand, Echo MR aims to leave the insights industry better off than when we found it. Follow us at www.echo-mr.com and on social media @echo4mr. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced Bollé Brands, a leading eyewear and head protection group, has chosen Alida to help the company drive elevated customer experiences and inform its growth strategies for their sportswear and lifestyle products. “At Bollé Brands, 2 of our key strategic pillars are E.P.I.C and Consumer First. E.P.I.C, which stands for Excellence in Product Innovation and Creativity, aims to place product innovation and development at the heart of Bollé Brands strategy. What makes innovation successful and finally drives more business is fulfilling and also anticipating the needs of our most important stakeholders; our customers,” said François Benaben, President of the Sport & Luxury division at Bollé Brands. “Our ultimate goal is to disrupt the markets we are in with innovative products that cater to the needs of our customers. I’m thrilled to kick off this project as the Alida platform will enable us to build a bridge between our two strategic pillars and will allow us to create more business while at the same time enhancing the consumer experience.” The Alida platform will support the company’s expansion into sportswear and lifestyle eyewear through proactively listening to and understanding its customers’ continuously evolving needs. Bollé Brands will then take action on their customers’ real-time feedback and make strategic business decisions that enhance its product innovation and deliver a strong customer experience journey. “Bollé Brands has a rich history of delivering innovative and high-quality products for their customers. This is because they continuously keep their customers at the centre of all their business decisions,” said Ross Wainwright, CEO of Alida. “We are thrilled to support Bollé Brands as they continue to drive value, maintain brand loyalty and expand into new markets.” Alida helps customer-centric brands use a relationship-based approach to progressively profile and segment customers at every interaction, producing rich customer insights to make decisions with their customers, not for them. Customer truths like motivations, preferences, and beliefs are translated into actionable data points. With Alida’s full CXM & Insights Platform, brands turn customer truths into actions that improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. About Bollé Brands Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Other announcement

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that its President of Products & Engineering Riaz Raihan has been named as a “Top 25 Software Product Executive of 2021” by The Software Report. Product head nominees from some of the largest and most reputable software companies were evaluated and selected across a number of categories, including product/revenue track record, breadth of capabilities, leadership and promoting a positive working environment among other areas. The Software Report also conducted a candidate evaluation based on company competitiveness within the broader software industry. “I’m honored and humbled to be included in this exceptional group of top software product executives,” said Raihan. “At Alida, our award-winning products and engineering team spearheads our innovation agenda and builds our products through the lens of our customers. Over the past year, we’ve released 6 new products and over 70 new features and enhancements. Our ‘rolling thunder’ approach is central to our leadership position in the Customer Experience Management (CXM) and Voice-of-Customer (VoC) markets globally. This award is a testament to the hard work and commitment of our people at Alida.” Raihan joined Alida in December 2019 to lead product strategy, product management, R&D, engineering, artificial intelligence, product design, value engineering, CoE and cloud operations for the company. Within a year, Riaz led his team to successfully build world-class customer experience (CX) software. Recently, his team was awarded by Comparably, ranking #48 for product & design across 60,000 companies worldwide. With two decades of technology and product leadership experience, Riaz is a veteran of Cisco, SAP, Infor and Accenture. “I’ve been fortunate in my career to work closely with Riaz in a number of roles,” said Ross Wainwright, CEO of Alida. “When Alida began our journey to expand our software and go-to-market into the CXM space, I knew Riaz was the best person to lead our R&D organization. Our team is so proud to be recognized as an innovation company under his leadership. What he and the team have achieved in a year is incredible.” Previously, Riaz was President & GM at Cisco’s IoT business unit in San Jose, California. He led a team of 1,500 technologists that created SaaS products by harnessing the power of IoT, cloud and AI/ML. Riaz spent a decade at SAP as SVP & COO. At Infor, he led digital engineering globally. Early in his career, he worked at Accenture and Ernst & Young advising C-suite executives at F500 corporations. Riaz holds engineering and MBA degrees and is a graduate of Stanford University’s management development program. He is a member of MENSA. Riaz is passionate about youth STEM education. Since 2004 he has served as volunteer/teacher for Junior Achievement, a global non-profit organization focused on youth education. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles on Riaz’s team at www.alida.com/careers. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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