CX industry experts across EMEA united together to reimagine how to design valuable experiences
LONDON— May 11, 2022 — Alida, a leader in Total Experience Management (TXM), presented its 2022 EMEA edition of the annual Alida Activate event series on May 10, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organisations including Travelport, Gamesys, Verve, and Logitech. Attendees from across EMEA were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences.
“This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and the latest trends on CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.”
The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from EMEA to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles.
For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.The event continued with engaging customer stories from innovative industry leaders from Travelport, Gamesys, Verve, and Logitech.
Topics included strategies to champion customer experience at your company, how an engaged community can lead to better business decisions, approaches to fueling agile innovation, CX and brand strategy with insights that are bold, future-facing and “true”, and how to uncover new segments & designed inclusive experiences.
To watch the on-demand sessions of the Alida Activate 2022 EMEA event, visit www.alida.com/emea-activate-2022-on-demand.
Registrations are now open for our Alida Activate international conferences. Come join us!
Alida Activate France:May 17, 2022. To learn more and register, please see here.
Alida Activate Germany: May 19, 2022. To learn more and register, please see here.
Alida Activate APAC: June 29, 2022. Stay tuned for more information.
About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.
Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM