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Alida Activate Fall 2021 Event Brings Together CX Changemakers

Alida Activate Fall 2021 Event Brings Together CX Changemakers, Alida

Alida, a leader in Total Experience Management (TXM), presented its Fall 2021 edition of the annual Alida Activate event series, which kicked off in North America on September 22, 2021. The virtual Customer Experience (CX) conference featured Olympic Gold Medalist Dominique Dawes, global Fortune 500 brands leading in CX and other innovative changemakers who are pushing CX innovation and making a difference. Attendees from across the globe were provided with successful strategies for bringing together the voice of customers and employees to innovate customer, employee, product, and brand experiences.

“Alida Activate is an impactful event which brings together industry champions as they share insights on how to execute innovative CX strategies,” said Ross Wainwright, CEO of Alida. “Learning from one another is the key to an inspired innovation agenda and we are thrilled to be providing a platform where CX professionals can come together to discuss, learn, grow and celebrate one another.”

This year’s conference followed the theme of ‘Celebrating Changemakers’ — those who dream of what’s next and do what it takes to get there. The virtual event kicked off with presentations from Wainwright and Alida President of Products, Riaz Raihan, on the exciting future of the CX industry and the power of the TXM approach. The event continued with engaging customer stories from innovative industry leaders from Red Bull, Mulesoft, Regence Health, Westfield, Wondrium and DotDash, and ended with an inspirational keynote from Dawes.

Topics included key ingredients for a successful TXM program, steps to amplify CX efforts in an organization, strategies to create brand innovation, how to leverage the power of empathy and diversity in a rapidly shifting market, and more.

Alida Delta Awards

Alida also hosted the Alida Delta Awards during the event, which honored the stories and talent of some of Alida’s most innovative customers. The awards recognize the changemakers and pioneers in the experience management and insights world — those whose work is creating.

2021 Award winners include:

  • Adobe
  • ATTN
  • Autodesk
  • Dotdash
  • HBO Max
  • J. Crew
  • Mulesoft
  • Red Bull
  • Regence
  • Westfield
  • Wondrium

Upcoming Events

Registrations are now open for our Alida Activate international conferences. Come join us!

  • Alida Activate EMEA: October 5, 2021

  • Alida Activate France: October 12, 2021

  • Alida Activate Germany: October 19, 2021

  • Alida Activate APAC: November 30, 2021

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

More announcements from Alida

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Alida Recognized on the 2021 List of Best Workplaces™ for Today’s Youth

Alida, a leader in Total Experience Management (TXM), today announced that it has been named on the 2021 list of Best Workplaces™ for Today’s Youth. Alida received this recognition after a thorough and independent analysis conducted by Great Place to Work®. The Best Workplaces™ for Today’s Youth list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work®. To be eligible for this list, organizations must be Great Place to Work-Certified™ in the past year and at least 30% of their employees must fit the Millennial or younger demographics. Additionally, they must have a minimum 90% positive response to the statement "I am treated fairly regardless of my age". The award winners were  determined based on the overall Trust Index score from the youth working in the organization. “It’s an honor to be recognized as a best workplace for today’s youth,” said Ross Wainwright, CEO of Alida. “At Alida, we continuously strive to build a strong company culture and provide an innovative environment where our young employees can advance in their careers. Being your authentic self is one of our core values and our employees truly bring their whole selves to work every day. I consider myself very fortunate to serve such a diverse and talented employee base and to do my small part in helping them achieve their career dreams.” Alida is committed to actively supporting all of its employees through an engaging and collaborative workplace environment and leads initiatives such as onboarding and buddy programs, diversity & inclusion and employee resource groups, recognition and awards initiatives, training and development programs, hackathons and innovation competitions, health & wellness programs, flexible benefit plans, and much more. Alida employees are dedicated to making a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program that harnesses the power of its people and products as a force for good. Examples include Alida’s recent commitment to support Pathways to Education Canada, Stemettes UK, and its participation in the 2021 Rides to Conquer Cancer events. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Great Place to Work® Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, GPTW recognizes the world's Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Majority of Consumers Will Actively Help Companies Improve Their Customer Experience, but Believe Brands Aren't Listening: Alida Study

Majority of Consumers Will Actively Help Companies Improve Their Customer Experience, but Believe Brands Aren't Listening: Alida Study

Despite CX Being a Top Buying Consideration for Consumers, Over the Past Year Less Than Half of Them Say CX Has Improved While a positive Customer Experience (CX) with brands is a primary driver in consumer buying decisions, CX over the past year did not improve or has gotten worse, according to The Alida 2021 Global Trends Report: Customer Experience, a new global study by Total Experience Management leader, Alida. Customers, however, are willing to help companies improve their CX, but feel their voices are not being heard. The result: a negative impact on sales and long-term brand loyalty. The study, released today, surveyed 5,300 consumers across five countries (Australia, Canada, India, U.K., and U.S.) and found that 92% agreed that CX is an important factor in their purchase decisions and long-term brand loyalty. More than 8 out of 10 customers indicated they’re willing to spend more for a better customer service experience, placing greater emphasis on their personal experience vs. convenience. Bad personal experience (79%) and poor brand reputation (65%) were also cited as the biggest influences in making a purchase. Despite this, 52% of those surveyed said that, over the last year, CX did not improve or was worse. The biggest offenders: banks, in-person retail, and credit card companies. Ninety-five per cent (95%) of consumers, however, are willing to help brands improve in these and other areas. Unfortunately, 75% believe brands are simply not listening to their feedback, and one in ten believe businesses will never use customer feedback to inform business decisions. “The past year has seen a fundamental shift in how consumers interact with brands, forcing companies to change the way they engage with and stay close to their customers,” said Nicole Kealey, Chief Strategy Officer, Alida. “Being reactive is no longer a viable business strategy. Our study shows that business leaders are missing out on a tremendous opportunity to harness the insight and opinions directly from their customer base to create a better customer experience, drive sales and increase customer loyalty.” Ignoring customers comes with consequences — 4 out of 5 consumers state that they are highly motivated to do business elsewhere after a bad customer experience. The majority of respondents stated that they are also likely to leave a bad review, something that can have a negative long-term impact on a business given that negative social reviews influence the purchase decision of six in ten respondents. “As all industries look to best navigate a post-pandemic world, companies must understand that one of their most important assets to success is a happy customer,” adds Kealey. “A customer who has enjoyed your products, services and experiences will come back again and recommend you to their friends and family. But competition will become fierce and optimizing every step of the brand experience will be critical. To do so, brands must integrate CX into their overarching business strategy and employ the tools they need to truly understand their customers and take action.” To download the full report, please visit: www.alida.com/resources/alida-2021-global-trends-report-customer-experience-thanks About The Alida 2021 Global Trends Report The data for this report comes from a global consumer study that Alida conducted in July 2021. Using its Total Experience Management platform, Alida collected data from 5,300 consumers across five countries: Australia, Canada, India, United Kingdom, and the United States. One thousand consumers were targeted from each of the countries. To ensure that the data was reflective of the population within those countries, quotas were set for responses to match the gender, age, and income demographics of each country. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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