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Alida Earns 2021 Great Place to Work® Certification

Alida Earns 2021 Great Place to Work® Certification, Alida

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that it has been awarded with the Great Place to Work® certification after an independent analysis conducted by Great Place to Work® Institute Canada. Through direct and anonymous feedback, 93% of employees stated that they trust the people they work for, have pride in the work they do, and enjoy the people with whom they work.

The Great Place to Work Trust Index© measures the level of trust in the workplace by focusing on 5 key dimensions: Credibility, Respect, Fairness, Pride and Camaraderie. With a high average score of 90% across all levels of trust, Alida is proud to celebrate and define its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward.

“It’s an honour to be recognized as a great place to work by our own employees,” said Ross Wainwright, CEO of Alida. “At Alida, our focus on fostering a strong company culture has had a huge impact on our growing success. I am grateful to have such a dedicated and passionate employee base who continuously innovate and create meaningful relationships with our customers, partners, and with each other.”

Alida is committed to actively supporting its employees through an engaging and collaborative workplace environment and leads initiatives such as onboarding and buddy programs, diversity & inclusion initiatives, employee recognition and awards, training and development programs, hackathons and innovation competitions, health & wellness programs, flexible benefit plans, and much more. 

Alida is dedicated to making a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program that harnesses the power of its people and products as a force for good. Examples include Alida’s recent commitment to support the Stemettes through their 2021 Outbox program, a UK-based social enterprise that works to inspire female and nonbinary youth into STEM fields, as well as empowering employee-led community initiatives like the development of the Toronto Vaccine Finder platform and upcoming participation in the Toronto and Vancouver Rides to Conquer Cancer in August 2021. 

“A great workplace is about the level of trust that employees experience in their leaders, the level of pride they have in their jobs, and the extent to which they enjoy their colleagues,” said Nancy Fonseca, Senior Vice President of Great Place to Work® Canada. “Our data shows that great workplaces benefit from stronger financial performance, reduced turnover, and better customer satisfaction from their peers. What’s more, work environments with trust at the foundation are ripe for innovation, agility, resilience and efficiency.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers.

About Great Place to Work® Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, Great Place to Work recognizes Canada’s Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada.

About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

More announcements from Alida

New!Partnership announcement

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced Bollé Brands, a leading eyewear and head protection group, has chosen Alida to help the company drive elevated customer experiences and inform its growth strategies for their sportswear and lifestyle products. “At Bollé Brands, 2 of our key strategic pillars are E.P.I.C and Consumer First. E.P.I.C, which stands for Excellence in Product Innovation and Creativity, aims to place product innovation and development at the heart of Bollé Brands strategy. What makes innovation successful and finally drives more business is fulfilling and also anticipating the needs of our most important stakeholders; our customers,” said François Benaben, President of the Sport & Luxury division at Bollé Brands. “Our ultimate goal is to disrupt the markets we are in with innovative products that cater to the needs of our customers. I’m thrilled to kick off this project as the Alida platform will enable us to build a bridge between our two strategic pillars and will allow us to create more business while at the same time enhancing the consumer experience.” The Alida platform will support the company’s expansion into sportswear and lifestyle eyewear through proactively listening to and understanding its customers’ continuously evolving needs. Bollé Brands will then take action on their customers’ real-time feedback and make strategic business decisions that enhance its product innovation and deliver a strong customer experience journey. “Bollé Brands has a rich history of delivering innovative and high-quality products for their customers. This is because they continuously keep their customers at the centre of all their business decisions,” said Ross Wainwright, CEO of Alida. “We are thrilled to support Bollé Brands as they continue to drive value, maintain brand loyalty and expand into new markets.” Alida helps customer-centric brands use a relationship-based approach to progressively profile and segment customers at every interaction, producing rich customer insights to make decisions with their customers, not for them. Customer truths like motivations, preferences, and beliefs are translated into actionable data points. With Alida’s full CXM & Insights Platform, brands turn customer truths into actions that improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. About Bollé Brands Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that its President of Products & Engineering Riaz Raihan has been named as a “Top 25 Software Product Executive of 2021” by The Software Report. Product head nominees from some of the largest and most reputable software companies were evaluated and selected across a number of categories, including product/revenue track record, breadth of capabilities, leadership and promoting a positive working environment among other areas. The Software Report also conducted a candidate evaluation based on company competitiveness within the broader software industry. “I’m honored and humbled to be included in this exceptional group of top software product executives,” said Raihan. “At Alida, our award-winning products and engineering team spearheads our innovation agenda and builds our products through the lens of our customers. Over the past year, we’ve released 6 new products and over 70 new features and enhancements. Our ‘rolling thunder’ approach is central to our leadership position in the Customer Experience Management (CXM) and Voice-of-Customer (VoC) markets globally. This award is a testament to the hard work and commitment of our people at Alida.” Raihan joined Alida in December 2019 to lead product strategy, product management, R&D, engineering, artificial intelligence, product design, value engineering, CoE and cloud operations for the company. Within a year, Riaz led his team to successfully build world-class customer experience (CX) software. Recently, his team was awarded by Comparably, ranking #48 for product & design across 60,000 companies worldwide. With two decades of technology and product leadership experience, Riaz is a veteran of Cisco, SAP, Infor and Accenture. “I’ve been fortunate in my career to work closely with Riaz in a number of roles,” said Ross Wainwright, CEO of Alida. “When Alida began our journey to expand our software and go-to-market into the CXM space, I knew Riaz was the best person to lead our R&D organization. Our team is so proud to be recognized as an innovation company under his leadership. What he and the team have achieved in a year is incredible.” Previously, Riaz was President & GM at Cisco’s IoT business unit in San Jose, California. He led a team of 1,500 technologists that created SaaS products by harnessing the power of IoT, cloud and AI/ML. Riaz spent a decade at SAP as SVP & COO. At Infor, he led digital engineering globally. Early in his career, he worked at Accenture and Ernst & Young advising C-suite executives at F500 corporations. Riaz holds engineering and MBA degrees and is a graduate of Stanford University’s management development program. He is a member of MENSA. Riaz is passionate about youth STEM education. Since 2004 he has served as volunteer/teacher for Junior Achievement, a global non-profit organization focused on youth education. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles on Riaz’s team at www.alida.com/careers. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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