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Alida Kicks Off 2021 with Launch of New and Optimized Products

Alida Kicks Off 2021 with Launch of New and Optimized Products, Alida

TORONTO - January 26, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM (Customer Experience Management) & Insights Platform, today delivered its Winter 2021 release, bringing to market new and enhanced products that were developed with direct feedback from their customers. Released today is a new video survey product, Alida Video, a Financial Services Industry solution and 12 new features to the Alida CXM & Insights Platform.

Introducing Alida Video

The new Alida Video product helps brands harness video to amplify their customers’ voices as a source of truth to create understanding, empathy, and connection with their customers. With Alida Video, brands can easily capture customer-recorded video feedback, uncover authentic, deep insights, and inform stakeholders and decision makers at the speed of business, all in a unified platform.

“In today’s global climate, video has become an integral mode of communication to engage and connect with people. It is imperative that brands use it to humanize their customers’ emotions and glean accurate context, to put insights into action and build a great customer experience,” said Riaz Raihan, President of Products & Engineering at Alida. “We are thrilled to provide our clients with the added value of video to deeply understand and analyze their customers by hearing and seeing them talk directly.”

Uncover Customer Truth with Deep Insights and Broad Feedback The Winter 2021 product release delivers several enhancements to Alida Sparq (deep insights) and Alida Surveys (broad feedback), core products within the CXM & Insights Platform:

  • Hub Newsletter Redesign for brands to better engage their Alida Sparq insight community members and stakeholders with more visual and content-rich newsletters
  • Quotas for administrators to control the number of responses to a survey or a set of questions
  • Mobile Survey Image Enhancements to improve the respondent experience
  • Recodes & Rollups as an Early Access Program (EAP) for users to create new custom variables based on a dataset and analyze data from a different view
  • Today’s release also includes exciting new features on Alida Touchpoint, such as NPS® via Quick Polls, that enable organizations to keep pulse check on brand perception. Brands can now place activities in mobile applications to engage customers with on-brand micro-surveys designed to collect contextual feedback.

Empowering the Financial Services (FS) Industry

Alida’s new FS Industry solution is the third industry-specific package from Alida. This helps clients maximize the value from their CXM investments. The latest FS solution empowers Alida’s FS customers with curated survey templates that can be easily customized and readily deployed to collect feedback on financial products. It also enables customer experience management through multiple channels: digital, mobile, branch, and customer support. A built-in dashboard provides up-to-the-minute insights enabling FS clients to make data-driven business decisions while improving the overall customer experience.

Put Truth into Action with Customer Experience Management

Alida CXM and Alida Analytics work in seamless integration with Alida Sparq, Alida Surveys and Alida Touchpoint to empower brands to action the feedback and insights they’ve uncovered. The new Winter 2021 CXM enhanced capabilities and critical infrastructure include:

  • Case Management to automatically create cases on-platform for customer follow-up without relying on a third-party CRM
  • Data Lake to leverage data from multiple organizational data sources in a common format so all relevant customer data is available in one platform
  • Crosstab Analysis to seamlessly uncover patterns and insights by slicing survey data by different groups, segments or respondents
  • Configurable Dashboards for Alida Surveys to help admins and stakeholders create and view dashboards for Alida Surveys that show the composition and related analytics of survey respondents

For more information on Alida’s products and how they can help your organization uncover and action its customers’ truth, visit www.alida.com/products.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

More announcements from Alida

New!Partnership announcement

BIG In Digital Joins the Alida Partner Network to Enhance Customer Experiences in Asia

BIG In Digital Joins the Alida Partner Network to Enhance Customer Experiences in Asia

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced BIG In Digital, an Indonesian technology-driven digital marketing agency will join the Alida Partner Network to deliver elevated customer experience (CX) and insights to organisations in Asia. “At BIG, it has been our vision to convert integrated data into meaningful action; Alida is right there,” said Mario Gandha, Founder and CEO of BIG In Digital. “With tested and proven track record functions and features, the Alida CXM & Insights Platform is the perfect solution for businesses of any size to enable digital analytics in an actionable format.” BIG In Digital will work with Alida on digital transformation projects that help its clients capture the voice of its customers to improve the customer experience in the financial services, healthcare, technology, CPG and retail industries. With Alida’s CXM & Insights Platform tailored to provide industry and role-specific insight and engagement strategies to close the feedback loop, BIG In Digital will deliver the right solutions for brands to listen to their customers and take action on their needs. Alida and BIG In Digital will work together to deliver actionable insights so brands can develop customer-led products, launch successful marketing campaigns, increase loyalty and improve customer experience. “We are thrilled to expand our network in Indonesia by partnering with BIG In Digital—a best-in-class and client-focused digital marketing agency,” said Ross Wainwright, CEO at Alida. “Mario and his team are exceptional in successfully leveraging the power of combining technology, creativity and strategy to help brands integrate and execute the best solutions to enhance customer experiences.” The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. To learn more about partnering with Alida, visit www.alida.com/partners. About BIG In Digital BIG In Digital (BIG) enables people and business to unlock their full potential with innovation through technology. BIG is based in Jakarta, Indonesia the largest economy in South East Asia and founded 10 years ago and has delivered solutions to a diverse set of clients from diverse set of industries from Banking to FMCG. To learn more about BIG, visit www.bigindigital.com. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Other announcement

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team. Comparably analyzed over 10 million anonymous employee ratings across tens of thousands of North American companies and selected the Top 100 highest-rated organizations for Best Company Outlook in 2021. Rankings were derived from sentiment ratings provided by current employees about the company’s outlook (how confident they feel about the future success of their company) and the Employee Net Promoter Score (how likely they are to recommend working at their company to a friend). Alida received exceptionally high ratings from its employees for both categories, earning a top spot on the list. Comparably’s “Best Marketing Teams” and “Best Product & Design Teams” were derived from sentiment ratings by direct employees within its Marketing and Product teams who anonymously rated their departments from over the past 12 months. Winners were chosen based on comprehensive workplace questions in core culture categories, such as compensation, leadership, professional development, work-life balance, perks & benefits, and more. Alida placed an A+ across all categories for both the Marketing and Product & Design teams. “Receiving the 2021 Comparably awards for Best Company Outlook and Best Marketing and Products Teams is a testament to how fortunate Alida is to have highly dedicated and passionate employees who make our company an exceptional place to work,” said Ross Wainwright, CEO at Alida. “Through the past year, our company culture has remained a key focus and we are thrilled to see Alida land as the highest rated Canadian company on the list. We look forward to building on this momentum through the year.” Alida celebrates and defines its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward. Leading with empathy, Alida’s employees deeply believe in making decisions with their customers, not for them. Alida also uses its own technology to listen and understand its global employees through consistent feedback, making informed decisions to better the workplace. The company looks forward to its continued investment in people and culture through 2021. "Our Best Places to Work Awards represent the top-rated organizations in various workplace culture categories," said Comparably CEO Jason Nazar. "Despite a challenging year due to the pandemic, Alida has remained flexible, innovative, and focused on the growth of the business while maintaining great company culture." With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Comparably Comparably (www.comparably.com) is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.Follow us at www.alida.com and engage with us on social media @alidaCXM.

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