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Alida Named a Contender in Customer Feedback Management by Independent Research Firm

Alida Named a Contender in Customer Feedback Management by Independent Research Firm, Alida

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced it was among the select companies invited by Forrester to participate in its Forrester Wave evaluation, “The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021”, where the report recognized the company as a Contender, a year after transitioning into the Customer Experience Management (CXM) market. 

Alida was selected amongst the 12 most significant vendors in the market, where Forrester evaluated each of the company’s performance across 33 criteria. Criteria were grouped into three high-level categories: current offering, strategy and market presence. 

“To be recognized in The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021 report is an honor for Alida. Our Contender positioning is, in our opinion, indicative to the disruptive role we play in the market and the differentiation we’re bringing as a value-based CXM and Insights provider,” said Ross Wainwright, CEO of Alida. “Our global climate has proven the importance for organizations to have a means to collect - and action - customer feedback with speed and agility to elevate the customer experience. It’s our great privilege to be included as a top provider who can support businesses with this critical priority. We think this designation denotes the huge strides we’ve made with our innovation agenda over the last year and our vision for the future.”

The Forrester Wave™ evaluation highlights Leaders, Strong Performers, Contenders, and Challengers and is an assessment of the top vendors in the market. Forrester indicates that CFM customers should look for providers that:

  • Integrate multiple feedback sources to create a holistic view of the customer
  • Incorporate large volumes of unstructured data and provide high-quality text analytics and;
  • Provide support and services that formalize processes, drive action, and prove results.

The Alida product portfolio innovates through one seamless customer experience platform that supports various levels of engagement through the customer journey, helping Alida clients create meaningful relationships and experiences for their customers. 

Learn more about Alida’s recognition by downloading a complimentary copy of the Forrester Wave: Customer Feedback Management Platforms Report, visit www.alida.com/resources/2021-forrester-wave.

About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.Follow us at www.alida.com and engage with us on social media @alidaCXM.

More announcements from Alida

New!Other announcement

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that its President of Products & Engineering Riaz Raihan has been named as a “Top 25 Software Product Executive of 2021” by The Software Report. Product head nominees from some of the largest and most reputable software companies were evaluated and selected across a number of categories, including product/revenue track record, breadth of capabilities, leadership and promoting a positive working environment among other areas. The Software Report also conducted a candidate evaluation based on company competitiveness within the broader software industry. “I’m honored and humbled to be included in this exceptional group of top software product executives,” said Raihan. “At Alida, our award-winning products and engineering team spearheads our innovation agenda and builds our products through the lens of our customers. Over the past year, we’ve released 6 new products and over 70 new features and enhancements. Our ‘rolling thunder’ approach is central to our leadership position in the Customer Experience Management (CXM) and Voice-of-Customer (VoC) markets globally. This award is a testament to the hard work and commitment of our people at Alida.” Raihan joined Alida in December 2019 to lead product strategy, product management, R&D, engineering, artificial intelligence, product design, value engineering, CoE and cloud operations for the company. Within a year, Riaz led his team to successfully build world-class customer experience (CX) software. Recently, his team was awarded by Comparably, ranking #48 for product & design across 60,000 companies worldwide. With two decades of technology and product leadership experience, Riaz is a veteran of Cisco, SAP, Infor and Accenture. “I’ve been fortunate in my career to work closely with Riaz in a number of roles,” said Ross Wainwright, CEO of Alida. “When Alida began our journey to expand our software and go-to-market into the CXM space, I knew Riaz was the best person to lead our R&D organization. Our team is so proud to be recognized as an innovation company under his leadership. What he and the team have achieved in a year is incredible.” Previously, Riaz was President & GM at Cisco’s IoT business unit in San Jose, California. He led a team of 1,500 technologists that created SaaS products by harnessing the power of IoT, cloud and AI/ML. Riaz spent a decade at SAP as SVP & COO. At Infor, he led digital engineering globally. Early in his career, he worked at Accenture and Ernst & Young advising C-suite executives at F500 corporations. Riaz holds engineering and MBA degrees and is a graduate of Stanford University’s management development program. He is a member of MENSA. Riaz is passionate about youth STEM education. Since 2004 he has served as volunteer/teacher for Junior Achievement, a global non-profit organization focused on youth education. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles on Riaz’s team at www.alida.com/careers. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Partnership announcement

Outdoor Sportsman Group Networks Expand Partnership with Alida to Optimize Viewer Experience

Outdoor Sportsman Group Networks Expand Partnership with Alida to Optimize Viewer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel and World Fishing Network), America’s leading provider of outdoor lifestyle content, has chosen Alida Sparq and Alida Touchpoint to glean real-time ongoing viewer feedback and unlock customer insights to build a greater viewing experience for their audience. “As media continues to evolve, real-time viewer feedback is a key component to understand details about how our outdoor lifestyle audiences are consuming programming on Outdoor Channel,” said Tim Cremin, President and General Manager of Winnercomm and Outdoor Sportsman Group Head of Programming. “Alida helps us accomplish that goal and we look forward to working together.” With the continued evolution of viewer preferences today, it’s vital for entertainment and media companies to gather real-time feedback from their audiences to deliver a great experience that aligns with shifting attitudes and expectations. Alida’s flagship digital insights platform, Alida Sparq, will continue to support Outdoor Sportsman Group Networks in gaining rich insights from its viewers to understand their needs and preferences around hunting, fishing, shooting, adventure, and conservation shows. Outdoor Sportsman Group Networks will also use Alida Touchpoint to proactively meet its viewers where they are, such as its social and digital channels, to drive informed actions and build customer trust by actively listening and acting on their feedback. “As the world adapts to changes around sporting and outdoor events, Outdoor Sportsman Group Networks is strongly committed to strengthening the relationship with their viewers,” said Ross Wainwright, CEO of Alida. “I’m excited that our expanded partnership will continue to help them optimize the experience for their audiences.” Alida Sparq enables customer-centric brands to create a consistent flow of deep customer insights through a digital insight community. With Alida Sparq, brands turn customer truths into action to improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. Alida Touchpoint offers brands a mobile-first application designed to easily connect with current and potential customers to collect feedback or other preference data, drive calls-to-action, and engage through their customers’ preferred social and digital channels. To learn more about Alida Sparq and Alida Touchpoint, visit www.alida.com/products. **About Outdoor Sportsman Group
** Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV **About Alida
** Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at www.alida.com and engage with us on social media @alidaCXM.

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