Alida names Hermina Khara as Diversity, Equity and Inclusion leader

Customer Experience Management company Alida has appointed Hermina Khara to the role of Senior Vice President of People and Culture. In her role, Ms. Khara will be responsible for the company’s Corporate Culture and Diversity, Equity & Inclusion (DE&I) initiatives. She will also sit on Alida’s DE&I Council, which works to establish initiatives, programs and benchmarks goals that drive staff awareness and learning.

“Hermina has shown tremendous leadership in helping us chart our path to become an award-winning culture that consistently celebrates our values and our people,” said Alida CEO Ross Wainwright. “There is no longer room for companies to operate without formalizing corporate culture and DE&I as organizational responsibilities within a business. Hermina will be instrumental in guiding Alida through the efforts and goals we have as a company to affect positive change.”

Ms. Khara has more than 18 years of experience in strategic talent acquisition and human resources. She has been with Alida since 2013, most recently as VP, People and Talent, and has also held senior HR positions with Ritchie Bros. Auctioneers, 7-Eleven and STRIVE Recruitment.

“I’ve always believed that no matter what role we are in or what level we are at, we all want to make a difference, create a positive impact and feel valued for what we do. As SVP of People and Culture at Alida, I get to do all of this and more,” said Ms. Khara. “I wholeheartedly believe that as a people leader, my role is to leave people better than when I found them. Being authentic and leading with empathy will be my key focus this year as I support Alida in continuing to foster a great company culture that values diversity, equity and inclusion.”

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Alida Activate 2022 EMEA Event Reimagines Experience

CX industry experts across EMEA united together to reimagine how to design valuable experiences LONDON— May 11, 2022 — Alida, a leader in Total Experience Management (TXM), presented its 2022 EMEA edition of the annual Alida Activate event series on May 10, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organisations including Travelport, Gamesys, Verve, and Logitech. Attendees from across EMEA were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. “This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and the latest trends on CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.” The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from EMEA to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles. For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.The event continued with engaging customer stories from innovative industry leaders from Travelport, Gamesys, Verve, and Logitech. Topics included strategies to champion customer experience at your company, how an engaged community can lead to better business decisions, approaches to fueling agile innovation, CX and brand strategy with insights that are bold, future-facing and “true”, and how to uncover new segments & designed inclusive experiences. To watch the on-demand sessions of the Alida Activate 2022 EMEA event, visit www.alida.com/emea-activate-2022-on-demand. Upcoming Events Registrations are now open for our Alida Activate international conferences. Come join us! Alida Activate France:May 17, 2022. To learn more and register, please see here. Alida Activate Germany: May 19, 2022. To learn more and register, please see here. Alida Activate APAC: June 29, 2022. Stay tuned for more information. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM

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Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

Edmonton office to create more than 100 tech jobs in fast-growing Alberta market TORONTO — May 10, 2022 — Alida, a leader in Total Experience Management (TXM) software, today announced it will be opening a new Edmonton, Alberta office in June 2022, with plans to hire over 100 employees by 2025. This expansion comes as Alida looks to further push growth momentum in North America. “Canada is an untapped resource within the North American tech market and will be integral to the future of this industry,” said Ross Wainwright, CEO at Alida. “Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry — perfect for establishing and growing longterm roots. This expansion will play a key role in the growth strategy of our organisation and will further solidify our place as a Visionary leader in the customer experience market.” Alida conducted an international search before selecting Edmonton for the future talent it harbours. Edmonton has experienced significant tech sector growth, seeing upwards of a 50 per cent increase over the past five years and was recognized on CBRE’s top 50 markets report for the first time in 2021. In addition to the new Edmonton office, Alida’s 2022 growth plans have a global focus. The company recently announced a new Data Centre launching in Sydney, Australia this summer to support its customers in the Oceania region. Additionally, Alida has appointed a new Executive Vice President for EMEA, Nick Morley to lead expansion plans in the region, and also invested in Prague as a new region of focus for Alida’s growing R&D organisation. Over the past year, Alida’s growth agenda has continued to excel with the unveiling of Total Experience Management (TXM), a unique and holistic platform encompassing all areas of experience including customer, employee, product and brand, making this CX offering the first of its kind. Alida has also been globally recognized for its leading corporate culture, garnering numerous awards and recognition from Comparably, Great Place to Work® Canada, Canada’s Top 100 Employers, and more. Most recently, the company made the decision to launch a pilot program for a 4-day work week in July 2022 after listening to employee feedback using its own Voice of Employee technology. “Alida has experienced immense growth this year but none of it would be possible without the amazing work from all of our employees,” said Hermina Khara, SVP of People and Culture. “As we welcome this new opportunity, we look forward to continuing to build on our award-winning culture — one that is supportive, inclusive, and a place where employees are excited about growing their careers.” With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM.

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