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Team announcement

Alida promotes Jason Baldree, welcomes SVP Tony Chung

Alida promotes Jason Baldree, welcomes SVP Tony Chung, Alida

The world’s first Customer Experience Management (CXM) and insights platform, Alida, has announced that Jason Baldree has been promoted to Chief Customer Officer. In addition, Tony Chung has been appointed as Senior Vice President of Professional Services and Customer Success, reporting to Mr. Baldree.

“Jason has made enormous contributions to Alida during his tenure. He embodies our values and always leads with empathy by putting the customer at the center of our business. He focuses on making decisions with our customers, not for them - Alida’s ultimate goal. Through his leadership, his teams have consistently attained above 90% customer satisfaction ratings (CSAT); an extraordinary feat,” said Alida CEO Ross Wainwright. “Equally, I’m thrilled to welcome Tony to Alida. As we focus on driving enterprise value, he brings global software expertise that will support our customers to close the feedback loop with CXM.”

Mr. Baldree has more than 20 years of customer success and operations experience. He joined Alida in 2018 after customer roles with BMC Software, CA Technologies and Protiviti. In his new role, he will oversee the company’s global customer success team, as well as its customer support and services divisions.

Mr. Chung comes to Alida from a 16-year career at SAP Concur, where he was most recently responsible for leading the company’s Global Services strategy to integrate systems, processes and offerings across SAP cloud business units. In his role at Alida, he will oversee consulting services and value realization programs, including the Alida JumpStart Program.

More announcements from Alida

New!Partnership announcement

Outdoor Sportsman Group Networks Expand Partnership with Alida to Optimize Viewer Experience

Outdoor Sportsman Group Networks Expand Partnership with Alida to Optimize Viewer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel and World Fishing Network), America’s leading provider of outdoor lifestyle content, has chosen Alida Sparq and Alida Touchpoint to glean real-time ongoing viewer feedback and unlock customer insights to build a greater viewing experience for their audience. “As media continues to evolve, real-time viewer feedback is a key component to understand details about how our outdoor lifestyle audiences are consuming programming on Outdoor Channel,” said Tim Cremin, President and General Manager of Winnercomm and Outdoor Sportsman Group Head of Programming. “Alida helps us accomplish that goal and we look forward to working together.” With the continued evolution of viewer preferences today, it’s vital for entertainment and media companies to gather real-time feedback from their audiences to deliver a great experience that aligns with shifting attitudes and expectations. Alida’s flagship digital insights platform, Alida Sparq, will continue to support Outdoor Sportsman Group Networks in gaining rich insights from its viewers to understand their needs and preferences around hunting, fishing, shooting, adventure, and conservation shows. Outdoor Sportsman Group Networks will also use Alida Touchpoint to proactively meet its viewers where they are, such as its social and digital channels, to drive informed actions and build customer trust by actively listening and acting on their feedback. “As the world adapts to changes around sporting and outdoor events, Outdoor Sportsman Group Networks is strongly committed to strengthening the relationship with their viewers,” said Ross Wainwright, CEO of Alida. “I’m excited that our expanded partnership will continue to help them optimize the experience for their audiences.” Alida Sparq enables customer-centric brands to create a consistent flow of deep customer insights through a digital insight community. With Alida Sparq, brands turn customer truths into action to improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. Alida Touchpoint offers brands a mobile-first application designed to easily connect with current and potential customers to collect feedback or other preference data, drive calls-to-action, and engage through their customers’ preferred social and digital channels. To learn more about Alida Sparq and Alida Touchpoint, visit www.alida.com/products. **About Outdoor Sportsman Group
** Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV **About Alida
** Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Partnership announcement

Slalom Joins the Alida Partner Network to Transform Customer Experiences

Slalom Joins the Alida Partner Network to Transform Customer Experiences

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced Slalom, a modern consulting firm focused on strategy, technology, and business transformation, will join its Partner Network to deliver elevated customer experience (CX) and insights to organizations worldwide. “Slalom is excited to be joining Alida’s partner network - the possibilities for collaboration are boundless. Both Alida’s and Slalom’s clients will benefit from this enhanced relationship that will enable deeper, more meaningful CXM insights across organizations. We look forward to showcasing the best of what our partnership can bring,” said Rob Woodhouse, Senior Principal at Slalom. Slalom supports its clients in improving the customer experience through CX strategy, technology, implementation, and transformation in the financial services, healthcare, technology, media, retail and CPG industries. With Alida’s CXM & Insights Platform, brands can glean tailored industry and role-specific insights and engagement strategies to close the feedback loop. Alida and Slalom will work together to deliver enterprise CXM integrations so brands can develop customer-led products, launch successful marketing campaigns, increase loyalty, and improve customer experience. “We are thrilled to welcome Slalom as a trusted and experienced partner,” said Ross Wainwright, CEO at Alida. “Slalom’s team of advisors and strategists are reputed for successfully helping clients realize their vision and build strong customer-centric organizations. We look forward to partnering together to support brands in establishing meaningful relationships with their customers.” The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. “We are excited to welcome Slalom to our partner network. Their deep CX integration skills will be invaluable to customers looking to harvest the power of CXM across the entire enterprise,” said Gary Smith, SVP Channel & Partner Alliances at Alida. To learn more about partnering with Alida, visit www.alida.com/partners. About Slalom Slalom is a modern consulting firm focused on strategy, technology, and business transformation. In 40 markets around the world, Slalom's teams have autonomy to move fast and do what's right. They are backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 9,000 employees. Slalom has been named one of Fortune's 100 Best Companies to Work For six years running and is regularly recognized by employees as a best place to work. Learn more at slalom.com.​ About Alida 
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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