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Alida Wins 2020 APPEALIE Overall SaaS Award

Alida Wins 2020 APPEALIE Overall SaaS Award, Alida

TORONTO - January 28, 2021 - Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights Platform, today announced it has won a 2020 APPEALIE Overall SaaS Award. The APPEALIE is awarded annually to Software as a Service (SaaS) apps that demonstrate excellence through innovation and dedication to constant improvement.

Competing against international leading software platforms, Alida earned the recognition of overall SaaS winner along with 13 other industry leaders. Overall SaaS Award winners were selected based on various criteria, including Net Promoter Scores™ (NPS), customer responses to APPEALIE’s proprietary survey, UI/UX, recent product improvements, and third party analyst research.

"Our highly selective, data-driven software awards honors customer-obsessed SaaS platforms that go above and beyond to deliver extraordinary experiences," commented Matt Harney, Founder of APPEALIE. "Alida was selected as an Overall SaaS Award winner based on strong Net Promoter Scores from its customers and significant enhancements to their CXM product suite. This well-deserved award is a true testament to Alida's outstanding product innovation and the value they deliver to their customers."

In 2020, Alida focused on striving to help customer-centric brands ensure that their customers are front and center is all facets of decision making. With continuous feedback and votes from Alida’s customers, Alida was on an exponential innovation trajectory, executing 4 product releases and launching 6 new products - Alida CXM, Alida Analytics, Alida Touchpoint, Alida Surveys, Alida NPS® Accelerator and Alida Voice of Employee (VoE). Alida’s flagship digital insights platform, Alida Sparq was optimized with 20 new highly requested enhancements to provide a better administrator and member experience. The company also added new packaged solutions for the healthcare and technology industries.

“Alida is honored to win an APPEALIE award for Overall SaaS,” said Ross Wainwright, CEO at Alida. “With the acceleration of the industry over the last year, it’s been our main priority to provide our customers with the ability to understand the ever-evolving behaviours of their customers. We’ve had a milestone year building many new innovations and product enhancements to ensure we’re constantly driving them the most value and helping companies make decisions with their customers along the way. Brands are prioritizing empathy more than ever before, and Alida has been able to help them humanize customers so they become more than just a number but rather, a partner.”

About Appealie

The APPEALIE SaaS Awards are the most selective in software.

Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence.

Pronounced “appeal-eee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS.

https://appealie.com/

Attribution: Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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Alida Activate 2022 EMEA Event Reimagines Experience

Alida Activate 2022 EMEA Event Reimagines Experience

CX industry experts across EMEA united together to reimagine how to design valuable experiences LONDON— May 11, 2022 — Alida, a leader in Total Experience Management (TXM), presented its 2022 EMEA edition of the annual Alida Activate event series on May 10, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organisations including Travelport, Gamesys, Verve, and Logitech. Attendees from across EMEA were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. “This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and the latest trends on CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.” The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from EMEA to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles. For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.The event continued with engaging customer stories from innovative industry leaders from Travelport, Gamesys, Verve, and Logitech. Topics included strategies to champion customer experience at your company, how an engaged community can lead to better business decisions, approaches to fueling agile innovation, CX and brand strategy with insights that are bold, future-facing and “true”, and how to uncover new segments & designed inclusive experiences. To watch the on-demand sessions of the Alida Activate 2022 EMEA event, visit www.alida.com/emea-activate-2022-on-demand. Upcoming Events Registrations are now open for our Alida Activate international conferences. Come join us! Alida Activate France:May 17, 2022. To learn more and register, please see here. Alida Activate Germany: May 19, 2022. To learn more and register, please see here. Alida Activate APAC: June 29, 2022. Stay tuned for more information. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM

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Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

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