• Alida logo

    Alida

  • Wires
  • Alida Wins 2020 APPEALIE Overall SaaS...

Team announcement

Alida Wins 2020 APPEALIE Overall SaaS Award

Alida Wins 2020 APPEALIE Overall SaaS Award, Alida

TORONTO - January 28, 2021 - Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights Platform, today announced it has won a 2020 APPEALIE Overall SaaS Award. The APPEALIE is awarded annually to Software as a Service (SaaS) apps that demonstrate excellence through innovation and dedication to constant improvement.

Competing against international leading software platforms, Alida earned the recognition of overall SaaS winner along with 13 other industry leaders. Overall SaaS Award winners were selected based on various criteria, including Net Promoter Scores™ (NPS), customer responses to APPEALIE’s proprietary survey, UI/UX, recent product improvements, and third party analyst research.

"Our highly selective, data-driven software awards honors customer-obsessed SaaS platforms that go above and beyond to deliver extraordinary experiences," commented Matt Harney, Founder of APPEALIE. "Alida was selected as an Overall SaaS Award winner based on strong Net Promoter Scores from its customers and significant enhancements to their CXM product suite. This well-deserved award is a true testament to Alida's outstanding product innovation and the value they deliver to their customers."

In 2020, Alida focused on striving to help customer-centric brands ensure that their customers are front and center is all facets of decision making. With continuous feedback and votes from Alida’s customers, Alida was on an exponential innovation trajectory, executing 4 product releases and launching 6 new products - Alida CXM, Alida Analytics, Alida Touchpoint, Alida Surveys, Alida NPS® Accelerator and Alida Voice of Employee (VoE). Alida’s flagship digital insights platform, Alida Sparq was optimized with 20 new highly requested enhancements to provide a better administrator and member experience. The company also added new packaged solutions for the healthcare and technology industries.

“Alida is honored to win an APPEALIE award for Overall SaaS,” said Ross Wainwright, CEO at Alida. “With the acceleration of the industry over the last year, it’s been our main priority to provide our customers with the ability to understand the ever-evolving behaviours of their customers. We’ve had a milestone year building many new innovations and product enhancements to ensure we’re constantly driving them the most value and helping companies make decisions with their customers along the way. Brands are prioritizing empathy more than ever before, and Alida has been able to help them humanize customers so they become more than just a number but rather, a partner.”

About Appealie

The APPEALIE SaaS Awards are the most selective in software.

Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence.

Pronounced “appeal-eee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS.

https://appealie.com/

Attribution: Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

More announcements from Alida

New!Team announcement

Alida Appoints Vikki Kolbe to Board of Directors

Alida Appoints Vikki Kolbe to Board of Directors

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced the appointment of Vikki Kolbe to its Board of Directors. A transformative business leader with over 38 years of technology and global business development experience, Kolbe is Co-Founder and CISO of KGCloud Advisory where she helps clients to accelerate the repeatable, secure and profitable delivery of customer value at scale. With deep roots in information, security and privacy, Kolbe brings a unique perspective to the Alida Board of Directors with an intersection of strategic business requirements, security, and enterprise technology implementations. “Vikki brings significant leadership to the Board,” said Philip C. Deck, Chairman of the Alida Board of Directors. “Her global technology expertise will be invaluable as the Alida team continues its strong growth trajectory in Customer Experience Management. We’re thrilled to welcome her on board.” Previous to KGCloud Advisory, Kolbe spent her career in key leadership positions, including as Senior Vice President of Cloud Services at Oracle Corporation where she led a global team who supported 60+ industry solutions across eight vertical markets, which generated over $1B in managed service and SaaS revenue. Prior to her tenure at Oracle, Kolbe held executive appointments at HighRoads, Inc., Affinnova, NaviSite Inc., and Allaire where she led teams across engineering, professional services, security, managed services and cloud operations. “We’re excited by the addition of Vikki to the Alida leadership team,” said Ross Wainwright, CEO of Alida. “We look forward to harnessing her expertise of powerful SaaS innovation into a strong integrated platform to accelerate business value and growth. Vikki has also been a true pioneer in leveraging the power of diversity to build world-class cultures that value equality. We’re proud to have her leadership as part of our Board of Directors.” “I’m delighted to join the Alida Board at this very exciting inflection point for the company,” said Kolbe. “I’m inspired by the Alida mission and recognize the competitive advantage the team has established through both their innovation and culture in support of their disruptive pursuit on the CXM market.” About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM

New!Partnership announcement

BIG In Digital Joins the Alida Partner Network to Enhance Customer Experiences in Asia

BIG In Digital Joins the Alida Partner Network to Enhance Customer Experiences in Asia

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced BIG In Digital, an Indonesian technology-driven digital marketing agency will join the Alida Partner Network to deliver elevated customer experience (CX) and insights to organisations in Asia. “At BIG, it has been our vision to convert integrated data into meaningful action; Alida is right there,” said Mario Gandha, Founder and CEO of BIG In Digital. “With tested and proven track record functions and features, the Alida CXM & Insights Platform is the perfect solution for businesses of any size to enable digital analytics in an actionable format.” BIG In Digital will work with Alida on digital transformation projects that help its clients capture the voice of its customers to improve the customer experience in the financial services, healthcare, technology, CPG and retail industries. With Alida’s CXM & Insights Platform tailored to provide industry and role-specific insight and engagement strategies to close the feedback loop, BIG In Digital will deliver the right solutions for brands to listen to their customers and take action on their needs. Alida and BIG In Digital will work together to deliver actionable insights so brands can develop customer-led products, launch successful marketing campaigns, increase loyalty and improve customer experience. “We are thrilled to expand our network in Indonesia by partnering with BIG In Digital—a best-in-class and client-focused digital marketing agency,” said Ross Wainwright, CEO at Alida. “Mario and his team are exceptional in successfully leveraging the power of combining technology, creativity and strategy to help brands integrate and execute the best solutions to enhance customer experiences.” The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. To learn more about partnering with Alida, visit www.alida.com/partners. About BIG In Digital BIG In Digital (BIG) enables people and business to unlock their full potential with innovation through technology. BIG is based in Jakarta, Indonesia the largest economy in South East Asia and founded 10 years ago and has delivered solutions to a diverse set of clients from diverse set of industries from Banking to FMCG. To learn more about BIG, visit www.bigindigital.com. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

By clicking "Continue" or continuing to use our site, you acknowledge that you accept our Privacy Policy and Terms of Use. We also use cookies to provide you with the best possible experience on our website.