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Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams, Alida

Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team.

Comparably analyzed over 10 million anonymous employee ratings across tens of thousands of North American companies and selected the Top 100 highest-rated organizations for Best Company Outlook in 2021. Rankings were derived from sentiment ratings provided by current employees about the company’s outlook (how confident they feel about the future success of their company) and the Employee Net Promoter Score (how likely they are to recommend working at their company to a friend). Alida received exceptionally high ratings from its employees for both categories, earning a top spot on the list. 

Comparably’s “Best Marketing Teams” and “Best Product & Design Teams” were derived from sentiment ratings by direct employees within its Marketing and Product teams who anonymously rated their departments from over the past 12 months. Winners were chosen based on comprehensive workplace questions in core culture categories, such as compensation, leadership, professional development, work-life balance, perks & benefits, and more. Alida placed an A+ across all categories for both the Marketing and Product & Design teams. 

“Receiving the 2021 Comparably awards for Best Company Outlook and Best Marketing and Products Teams is a testament to how fortunate Alida is to have highly dedicated and passionate employees who make our company an exceptional place to work,” said Ross Wainwright, CEO at Alida. “Through the past year, our company culture has remained a key focus and we are thrilled to see Alida land as the highest rated Canadian company on the list. We look forward to building on this momentum through the year.”

Alida celebrates and defines its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward. Leading with empathy, Alida’s employees deeply believe in making decisions with their customers, not for them. Alida also uses its own technology to listen and understand its global employees through consistent feedback, making informed decisions to better the workplace. The company looks forward to its continued investment in people and culture through 2021. 

"Our Best Places to Work Awards represent the top-rated organizations in various workplace culture categories," said Comparably CEO Jason Nazar. "Despite a challenging year due to the pandemic, Alida has remained flexible, innovative, and focused on the growth of the business while maintaining great company culture."

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers

About Comparably Comparably (www.comparably.com) is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.

About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.Follow us at www.alida.com and engage with us on social media @alidaCXM.

More announcements from Alida

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Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021”

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that its President of Products & Engineering Riaz Raihan has been named as a “Top 25 Software Product Executive of 2021” by The Software Report. Product head nominees from some of the largest and most reputable software companies were evaluated and selected across a number of categories, including product/revenue track record, breadth of capabilities, leadership and promoting a positive working environment among other areas. The Software Report also conducted a candidate evaluation based on company competitiveness within the broader software industry. “I’m honored and humbled to be included in this exceptional group of top software product executives,” said Raihan. “At Alida, our award-winning products and engineering team spearheads our innovation agenda and builds our products through the lens of our customers. Over the past year, we’ve released 6 new products and over 70 new features and enhancements. Our ‘rolling thunder’ approach is central to our leadership position in the Customer Experience Management (CXM) and Voice-of-Customer (VoC) markets globally. This award is a testament to the hard work and commitment of our people at Alida.” Raihan joined Alida in December 2019 to lead product strategy, product management, R&D, engineering, artificial intelligence, product design, value engineering, CoE and cloud operations for the company. Within a year, Riaz led his team to successfully build world-class customer experience (CX) software. Recently, his team was awarded by Comparably, ranking #48 for product & design across 60,000 companies worldwide. With two decades of technology and product leadership experience, Riaz is a veteran of Cisco, SAP, Infor and Accenture. “I’ve been fortunate in my career to work closely with Riaz in a number of roles,” said Ross Wainwright, CEO of Alida. “When Alida began our journey to expand our software and go-to-market into the CXM space, I knew Riaz was the best person to lead our R&D organization. Our team is so proud to be recognized as an innovation company under his leadership. What he and the team have achieved in a year is incredible.” Previously, Riaz was President & GM at Cisco’s IoT business unit in San Jose, California. He led a team of 1,500 technologists that created SaaS products by harnessing the power of IoT, cloud and AI/ML. Riaz spent a decade at SAP as SVP & COO. At Infor, he led digital engineering globally. Early in his career, he worked at Accenture and Ernst & Young advising C-suite executives at F500 corporations. Riaz holds engineering and MBA degrees and is a graduate of Stanford University’s management development program. He is a member of MENSA. Riaz is passionate about youth STEM education. Since 2004 he has served as volunteer/teacher for Junior Achievement, a global non-profit organization focused on youth education. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles on Riaz’s team at www.alida.com/careers. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

New!Partnership announcement

Outdoor Sportsman Group Networks Expand Partnership with Alida to Optimize Viewer Experience

Outdoor Sportsman Group Networks Expand Partnership with Alida to Optimize Viewer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel and World Fishing Network), America’s leading provider of outdoor lifestyle content, has chosen Alida Sparq and Alida Touchpoint to glean real-time ongoing viewer feedback and unlock customer insights to build a greater viewing experience for their audience. “As media continues to evolve, real-time viewer feedback is a key component to understand details about how our outdoor lifestyle audiences are consuming programming on Outdoor Channel,” said Tim Cremin, President and General Manager of Winnercomm and Outdoor Sportsman Group Head of Programming. “Alida helps us accomplish that goal and we look forward to working together.” With the continued evolution of viewer preferences today, it’s vital for entertainment and media companies to gather real-time feedback from their audiences to deliver a great experience that aligns with shifting attitudes and expectations. Alida’s flagship digital insights platform, Alida Sparq, will continue to support Outdoor Sportsman Group Networks in gaining rich insights from its viewers to understand their needs and preferences around hunting, fishing, shooting, adventure, and conservation shows. Outdoor Sportsman Group Networks will also use Alida Touchpoint to proactively meet its viewers where they are, such as its social and digital channels, to drive informed actions and build customer trust by actively listening and acting on their feedback. “As the world adapts to changes around sporting and outdoor events, Outdoor Sportsman Group Networks is strongly committed to strengthening the relationship with their viewers,” said Ross Wainwright, CEO of Alida. “I’m excited that our expanded partnership will continue to help them optimize the experience for their audiences.” Alida Sparq enables customer-centric brands to create a consistent flow of deep customer insights through a digital insight community. With Alida Sparq, brands turn customer truths into action to improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. Alida Touchpoint offers brands a mobile-first application designed to easily connect with current and potential customers to collect feedback or other preference data, drive calls-to-action, and engage through their customers’ preferred social and digital channels. To learn more about Alida Sparq and Alida Touchpoint, visit www.alida.com/products. **About Outdoor Sportsman Group
** Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV **About Alida
** Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at www.alida.com and engage with us on social media @alidaCXM.

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