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EchoMR Joins the Alida Partner Network to Elevate Customer Experiences

EchoMR Joins the Alida Partner Network to Elevate Customer Experiences, Alida

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced EchoMR, a global market research firm, will join its Partner Network to deliver elevated customer experience (CX) and insights to organizations around the world.

“As a people-first research services company, we strive to find and empower the most authentic consumer voices. Echo has identified a need for ad hoc service as they relate to creating successful long-term community engagements. Partnering with industry leaders, like Alida, in perfecting those services helps ensure both clients and participants get the most out of their mutual engagement,” said Kerry Hecht, Founder and CEO of Echo. “On behalf of our entire team, we’re beyond pleased to announce this partnership.”

EchoMR will join Alida’s Partner Network to deliver unparalleled insights that help its clients capture the voice of its customers to improve the customer experience in the technology, financial services, CPG and retail industries. With Alida’s CXM & Insights Platform tailored to provide industry and role-specific insight and engagement strategies to close the feedback loop, EchoMR will deliver the right solutions for brands to listen to their customers and take action on their needs. Alida and EchoMR will work together to deliver actionable insights so global brands can develop customer-led products, launch successful marketing campaigns, increase loyalty, and improve customer experience.

“We are thrilled to welcome EchoMR as a best-in-class and trusted partner. Kerry and her team put people first and are unique in the industry by focusing on authentically amplifying their customer voices,” said Ross Wainwright, CEO at Alida. “We believe in delivering innovative technology that supports brands in building meaningful and long-lasting relationships with their customers and are so pleased to work with specialized industry experts like EchoMR to add value to organizations worldwide.”

The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. To learn more about partnering with Alida, visit www.alida.com/partners.

About EchoMR Echo MR reinforces the human element in market research. We’re people, paired with technology, pushing the forefront of what it means to conduct and participate in research. Since 2017, insight professionals have relied on Echo MR’s services to support their initiatives- large and small. With offices in North America, South and Central America, UK, Australia, and New Zealand, Echo MR aims to leave the insights industry better off than when we found it. Follow us at www.echo-mr.com and on social media @echo4mr.

About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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Alida Activate 2022 EMEA Event Reimagines Experience

Alida Activate 2022 EMEA Event Reimagines Experience

CX industry experts across EMEA united together to reimagine how to design valuable experiences LONDON— May 11, 2022 — Alida, a leader in Total Experience Management (TXM), presented its 2022 EMEA edition of the annual Alida Activate event series on May 10, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organisations including Travelport, Gamesys, Verve, and Logitech. Attendees from across EMEA were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. “This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and the latest trends on CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.” The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from EMEA to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles. For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.The event continued with engaging customer stories from innovative industry leaders from Travelport, Gamesys, Verve, and Logitech. Topics included strategies to champion customer experience at your company, how an engaged community can lead to better business decisions, approaches to fueling agile innovation, CX and brand strategy with insights that are bold, future-facing and “true”, and how to uncover new segments & designed inclusive experiences. To watch the on-demand sessions of the Alida Activate 2022 EMEA event, visit www.alida.com/emea-activate-2022-on-demand. Upcoming Events Registrations are now open for our Alida Activate international conferences. Come join us! Alida Activate France:May 17, 2022. To learn more and register, please see here. Alida Activate Germany: May 19, 2022. To learn more and register, please see here. Alida Activate APAC: June 29, 2022. Stay tuned for more information. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM

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Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

Edmonton office to create more than 100 tech jobs in fast-growing Alberta market TORONTO — May 10, 2022 — Alida, a leader in Total Experience Management (TXM) software, today announced it will be opening a new Edmonton, Alberta office in June 2022, with plans to hire over 100 employees by 2025. This expansion comes as Alida looks to further push growth momentum in North America. “Canada is an untapped resource within the North American tech market and will be integral to the future of this industry,” said Ross Wainwright, CEO at Alida. “Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry — perfect for establishing and growing longterm roots. This expansion will play a key role in the growth strategy of our organisation and will further solidify our place as a Visionary leader in the customer experience market.” Alida conducted an international search before selecting Edmonton for the future talent it harbours. Edmonton has experienced significant tech sector growth, seeing upwards of a 50 per cent increase over the past five years and was recognized on CBRE’s top 50 markets report for the first time in 2021. In addition to the new Edmonton office, Alida’s 2022 growth plans have a global focus. The company recently announced a new Data Centre launching in Sydney, Australia this summer to support its customers in the Oceania region. Additionally, Alida has appointed a new Executive Vice President for EMEA, Nick Morley to lead expansion plans in the region, and also invested in Prague as a new region of focus for Alida’s growing R&D organisation. Over the past year, Alida’s growth agenda has continued to excel with the unveiling of Total Experience Management (TXM), a unique and holistic platform encompassing all areas of experience including customer, employee, product and brand, making this CX offering the first of its kind. Alida has also been globally recognized for its leading corporate culture, garnering numerous awards and recognition from Comparably, Great Place to Work® Canada, Canada’s Top 100 Employers, and more. Most recently, the company made the decision to launch a pilot program for a 4-day work week in July 2022 after listening to employee feedback using its own Voice of Employee technology. “Alida has experienced immense growth this year but none of it would be possible without the amazing work from all of our employees,” said Hermina Khara, SVP of People and Culture. “As we welcome this new opportunity, we look forward to continuing to build on our award-winning culture — one that is supportive, inclusive, and a place where employees are excited about growing their careers.” With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM.

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