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Flipp Retains Alida to Help Drive Continued Growth Through Customer Experience

Flipp Retains Alida to Help Drive Continued Growth Through Customer Experience, Alida

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that Flipp, a North American leader in retail technology, has selected Alida to better understand its users, their shopping habits and to make strategic business decisions informed by direct customer insight.

“Over the past three years, Alida has been a critical partner in helping elevate Flipp’s customer experience practice. Alida’s cutting edge platform and world-class customer success team have enabled my team to drive tremendous impact for Flipp,” said Dave Chen, Director of Consumer Insights at Flipp. “By delivering relevant and impactful insights in a timely fashion, we’ve been able to continue to grow and remain competitive in the market.”

The Alida platform will continue to support the fast-growth of Flipp by allowing them to proactively understand the deeper ‘how’ and ‘why’ of its continuously evolving customer behaviours. Flipp can further contextualize this behavioural data and make all teams — from product and sales, to marketing — more empowered to make customer-centric decisions.

“Flipp focuses on what matters most to them - their customers. They’ve been able to reinvent the way people shop through better understanding their customer’s opinions and motivations on a continuous basis,” said Ross Wainwright, CEO at Alida. “They’ve made many strategic business decisions that keep their customers at the centre of everything they do and I know our partnership will continue to drive value, brand loyalty and growth for their savings and deals app. ”

Alida helps customer-centric brands create a consistent flow of deep customer insights through its digital insight community product, Alida Sparq. Brands will be able to use a relationship-based approach to progressively profile and segment customers at every interaction, producing rich customer insights to make decisions with their customers, not for them. Customer truths like motivations, preferences, and beliefs are translated into actionable data points. With Alida’s full CXM & Insights Platform, brands turn customer truths into actions that improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk.

About Flipp Founded in 2007, Flipp is a retail technology company that is reinventing the digital shopping experience. The largest retailers and brands in North America use the Flipp marketplace to connect with millions of highly-engaged shoppers every day. With over 50 million mobile downloads, the Flipp app helps North Americans make the shopping process seamless and affordable by delivering local digital content to get the most out of their shopping and savings experience. Consumers use Flipp as the go-to weekly shopping tool to plan and find the best deals, helping shoppers save up to $45 weekly on their weekly bill across categories including grocery, home improvement, electronics, pharmacy, apparel, pets and more. For more information, visit corp.flipp.com and follow @getflipp on social media.

About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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Alida Activate 2022 EMEA Event Reimagines Experience

Alida Activate 2022 EMEA Event Reimagines Experience

CX industry experts across EMEA united together to reimagine how to design valuable experiences LONDON— May 11, 2022 — Alida, a leader in Total Experience Management (TXM), presented its 2022 EMEA edition of the annual Alida Activate event series on May 10, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organisations including Travelport, Gamesys, Verve, and Logitech. Attendees from across EMEA were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. “This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and the latest trends on CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.” The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from EMEA to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles. For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.The event continued with engaging customer stories from innovative industry leaders from Travelport, Gamesys, Verve, and Logitech. Topics included strategies to champion customer experience at your company, how an engaged community can lead to better business decisions, approaches to fueling agile innovation, CX and brand strategy with insights that are bold, future-facing and “true”, and how to uncover new segments & designed inclusive experiences. To watch the on-demand sessions of the Alida Activate 2022 EMEA event, visit www.alida.com/emea-activate-2022-on-demand. Upcoming Events Registrations are now open for our Alida Activate international conferences. Come join us! Alida Activate France:May 17, 2022. To learn more and register, please see here. Alida Activate Germany: May 19, 2022. To learn more and register, please see here. Alida Activate APAC: June 29, 2022. Stay tuned for more information. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM

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Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

Alida Announces New Edmonton Office To Propel Canadian Expansion Plans

Edmonton office to create more than 100 tech jobs in fast-growing Alberta market TORONTO — May 10, 2022 — Alida, a leader in Total Experience Management (TXM) software, today announced it will be opening a new Edmonton, Alberta office in June 2022, with plans to hire over 100 employees by 2025. This expansion comes as Alida looks to further push growth momentum in North America. “Canada is an untapped resource within the North American tech market and will be integral to the future of this industry,” said Ross Wainwright, CEO at Alida. “Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry — perfect for establishing and growing longterm roots. This expansion will play a key role in the growth strategy of our organisation and will further solidify our place as a Visionary leader in the customer experience market.” Alida conducted an international search before selecting Edmonton for the future talent it harbours. Edmonton has experienced significant tech sector growth, seeing upwards of a 50 per cent increase over the past five years and was recognized on CBRE’s top 50 markets report for the first time in 2021. In addition to the new Edmonton office, Alida’s 2022 growth plans have a global focus. The company recently announced a new Data Centre launching in Sydney, Australia this summer to support its customers in the Oceania region. Additionally, Alida has appointed a new Executive Vice President for EMEA, Nick Morley to lead expansion plans in the region, and also invested in Prague as a new region of focus for Alida’s growing R&D organisation. Over the past year, Alida’s growth agenda has continued to excel with the unveiling of Total Experience Management (TXM), a unique and holistic platform encompassing all areas of experience including customer, employee, product and brand, making this CX offering the first of its kind. Alida has also been globally recognized for its leading corporate culture, garnering numerous awards and recognition from Comparably, Great Place to Work® Canada, Canada’s Top 100 Employers, and more. Most recently, the company made the decision to launch a pilot program for a 4-day work week in July 2022 after listening to employee feedback using its own Voice of Employee technology. “Alida has experienced immense growth this year but none of it would be possible without the amazing work from all of our employees,” said Hermina Khara, SVP of People and Culture. “As we welcome this new opportunity, we look forward to continuing to build on our award-winning culture — one that is supportive, inclusive, and a place where employees are excited about growing their careers.” With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Alida Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries. Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM.

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