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Tennis Channel Renews Partnership with Alida to Optimize the Viewer and Fan Experience

Tennis Channel Renews Partnership with Alida to Optimize the Viewer and Fan Experience  , Alida

TORONTO - January 14, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, today announced that Tennis Channel, the only 24-hour television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, has chosen its Alida Sparq digital insights platform to uncover customers insights that unlock real-time feedback to build a greater viewing experience for their members.

“Professional tennis is adapting every week as the world changes. We need actionable insights from our viewers and fans on our programming, new formats, tournament adaptations, and safety,” said Michael Puopolo, VP of Research, Tennis Channel. “Branding and tone matter now more than ever to consumers and Alida provides us a turnkey solution to engage with our most passionate fans and viewers.”

Alida’s flagship digital insights platform, Alida Sparq, will continue to support Tennis Channel in gaining rich insights from their members to shape how tennis tournaments and news are televised and streamed to their homes. Tennis Channel will proactively drive informed actions and build customer trust by actively listening to the feedback acquired from their insight community on a regular basis.

“Tennis Channel continues to put their viewers first and lead with customer-centricity. By uncovering and understanding their opinions and motivations, they’ve been able to innovate on strategic objectives that enhance the experience for their fans, especially as the world continues to adapt to sporting events,” said Ross Wainwright, CEO of Alida. “I know our partnership will continue to help them accelerate their journey in building long-lasting relationships and creating exceptional experiences for their viewers.”

Alida Sparq enables customer-centric brands to create a consistent flow of deep customer insights through a digital insight community. Alida Sparq uses a relationship-based approach to progressively profile and segment customers at every interaction, producing rich customer insights to help organizations make decisions with their customers, not for them. Customer truths like motivations, preferences, and beliefs are translated into actionable data points. With Alida Sparq, brands turn customer truths into action to improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk.

About Tennis Channel

Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights at the US Open, Wimbledon, Roland Garros (French Open), Australian Open, ATP World Tour events, WTA competitions, Davis Cup, Fed Cup and Hopman Cup. Tennis Channel is carried by all of the top 10 video providers.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at www.alida.com and engage with us on social media @alidaCXM.

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New!Other announcement

Alida Recognized on the 2021 List of Best Workplaces™ in Technology in Canada

Alida Recognized on the 2021 List of Best Workplaces™ in Technology in Canada

Alida, a leader in Total Experience Management (TXM), today announced that it has been named on the 2021 list of Best Workplaces™ in Technology. Alida received this highly esteemed recognition after an independent analysis conducted by Great Place to Work®. The Best Workplace™ in Technology list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work®. To be eligible for this list, organizations must be Great Place to Work-Certified™ in the past year and work primarily in the Technology Industry. The award winners were determined based on the overall Trust Index score from the employees in the organization. “We are excited and honored to be recognized on the list for 2021 Best Workplaces in Technology,” said Ross Wainwright, CEO of Alida. “Since Alida’s rebrand in 2020, the entire organization has come together to drive forward our ambitious growth and innovation agenda to disrupt the market with a unified, pure SaaS, Total Experience Management platform. This award is a true testament to all our employees’ tremendous work and commitment to our mission to be technology leaders in the customer experience (CX) industry.” Alida has a strong focus on innovation and prioritizes this value across all aspects of the business. This year, Alida Total Experience Management (TXM) was unveiled as a way to elevate and transform what it means to deliver an outstanding customer experience. By applying the TXM approach, organizations can harness a more holistic technological approach to CX that emcompasses the customer, employee, product, and brand experiences. Alida has prioritized a commitment to its customers to listen to their needs and has developed over 120 new product enhancements to help them succeed. Alida equally looks to actively support all of its employees through an engaging and collaborative workplace environment. The company uses its own technology to gain continuous feedback and insights from employees to create an inclusive culture and work environment. Alida also encourages employees to innovate and make a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program. Earlier this year, a team of employees creatively adapted Alida software to build the Toronto Vaccine Finder, a tool that simplified the process for Toronto residents to get vaccinated against COVID-19. With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Great Place to Work® Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, GPTW recognizes the world's Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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GrowthOps Joins the Alida Partner Network to Elevate Customer Experiences in Asia-Pacific

GrowthOps Joins the Alida Partner Network to Elevate Customer Experiences in Asia-Pacific

Alida, a leader in Total Experience Management (TXM), today announced GrowthOps will join its Partner Network to deliver elevated customer experience (CX) and insights to organizations in Hong Kong, Singapore, Malaysia, and Australia. “We strongly believe leveraging Alida’s TXM platform will further extend GrowthOps’ customer experience (CX) offering, as part of our holistic consulting and technology solutions to our clients across APAC countries,” said Eric Yu, General Manager, GrowthOps. “As a growth partner in this digital transformation world, we look forward to bringing in more value-added services and solutions to accelerate the path to success, and this partnership is a win-win-win to Alida, GrowthOps, as well as our clients.” GrowthOps uses a unique approach of combining marketing, technology and people disciplines for its customers across a variety of industries, including insurance, banking, healthcare, telco, retail, and manufacturing. GrowthOps holds an extensive range of tech consultancy services that supports its customers to grow their business and capitalize on avenues for innovation. Together, GrowthOps and Alida will provide organizations the tools necessary to uncover customer insights to inform business growth and innovation development opportunities. “We are excited to partner with Alida to unlock the values of customer experience management (CXM) for our customers. It is very important to connect CXM and the improvement of business performance to justify the ROI of our investments,” said Ian Lee, Head of Sales, APAC at GrowthOps. “With the power of Alida’s TXM platform together with GrowthOps CX strategy, business consulting and digital technology services, we are very confident that under this partnership we become the true Growth Experience Advisor for our APAC customers, exceeding their expectations.” “Alida is thrilled to welcome GrowthOps to our Partner Network and we look forward to collaboratively providing clients across Asia Pacific an elevated CX experience,” said Steven Medeiros, SVP and General Manager, APAC at Alida. “The GrowthOps team is reputed for helping organizations find creative and innovative ways to grow their business. Alida is eager to work together to help clients optimize the power of TXM and propel their CX initiatives.” The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. “GrowthOps is an excellent addition to the Alida Partner Network. Their extensive expertise in innovative consultancy services empowered by Alida’s TXM platform will add immense value to customers across Asia-Pacific,” said Gary Smith, SVP Channel & Partner Alliances, Alida. To learn more about partnering with Alida, visit www.alida.com/partners. About GrowthOps GrowthOps is a growth partner that provides a holistic solution starting from business / technology consulting services, high quality digital implementations, and full end to end cloud services. Our groups of professional consultants, experienced developers, and cloud SMEs together focused to bring in values to assist and accelerate our clients’ digital growth through consultative approach, frameworks and various technology solutions. GrowthOps operates in 9 locations across APAC serving clients around the globe. Our list of clients includes global and regional MNCs such as AXA, Manulife, AIA, Prudential, FWD, AvivaSingLife, DBS, Mizuho Bank, CIMB, Westpac Bank, Sony, Dell, Loreal, Nestle, Officeworks, Target, Dairy Farmers, Dairy Australia, etc. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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