Sophie Provencher

Ms. Provencher was appointed Senior Vice President, Global Merchandising in September 2022. She joined Couche-Tard in 2017 when it acquired CST Brands, and has held various roles with progressively increasing responsibilities, including Vice President, Operations, Quebec Ouest (now part of Eastern Canada) and Vice President, Merchandising, North America.

Ms. Provencher joined CST Brands in 2012 where she held various management roles, and where she was honored as one of the Top Women in Convenience in the Senior Leader category by Convenience Store News in 2016. She has 25 years of experience in marketing, sales, and operations in both consumer-packaged goods and retail and has held various management roles at Kraft Foods, Pepsi-QTG and L’Oréal Canada.

Ms. Provencher sits on the board of directors of the Dr Clown Foundation and is a member of the advisory Board of the Bensadoun School of Retail Management at McGill University in Montreal. She holds a Bachelor’s degree in Business Administration from HEC Montreal, with a specialty in Marketing and graduated from the Executive MBA program from McGill HEC in 2021.