Leire Calavia Peinador

Leire Calavia Peinador is a seasoned professional with extensive experience in programmatic solutions, creative strategy, and digital marketing. Currently serving as a Programmatic Solutions Consultant at Amazon since December 2021, Leire has successfully partnered with enterprise clients to enhance their success on the Amazon Demand Side Platform, driving programmatic excellence through strategic collaborations and data-driven solutions. Previously, Leire held roles at Hewlett Packard Enterprise as a Digital & Social Marketing specialist and an Internal Communications Specialist, as well as freelance positions in video production and journalism. Leire's educational background includes a double major in Film and Media Studies and Visual Communications from the University of California, Berkeley, and a degree in Bilingual Audiovisual Communication from Universidad Carlos III de Madrid.