Karen Strupp

Karen Strupp is an experienced marketing professional with a robust background in brand strategy and management across various industries. Currently serving as Senior Manager of Marketing - Enterprise Brand Strategy at American Family Insurance since April 2021, Karen previously held leadership roles at Sub-Zero Group, Inc. and Kimberly-Clark, where responsibilities included overseeing brand communications, developing strategic business plans, and managing marketing programs for multiple billion-dollar product lines. Karen's educational credentials include an MBA in Brand & Product Management from the University of Wisconsin-Madison and a Bachelor of Arts in Art History from Colgate University. Throughout a diverse career, Karen has demonstrated strong leadership and strategic capabilities in driving brand awareness, consumer engagement, and revenue growth.