Nathan Linnell

Mr. Nathan Linnell joined the organization in February 2014 and currently serves as vice president, marketing intelligence. In his role, he oversees the marketing analytics and intelligence functions for the organization and its subsidiaries. This includes oversight over machine learning and AI, data management platforms (DMPs), data visualization, and forecasting for Marketing. In addition, he is responsible for ensuring the marketing organization has a solid measurement and analytics strategy in place that allows for the democratization of data and insights. At the core of his strategy is the desire to enable each marketing team member to have access to the precise data and insights required, at the exact time it is needed, in order to make informed data-driven decisions at the tactical and strategic level.

During his tenure, Mr. Linnell has led various initiatives that successfully incorporated machine learning and other advanced analytical capabilities directly into workflows. This has helped the organization effectively compete as a low-cost provider in a competitive marketplace. He has also played an instrumental role in helping the marketing organization evolve into a data-centric team where data is at the core of all levels of decision-making.

Prior to joining APEI, Mr. Linnell worked as a consultant helping B2B, B2C, and nonprofit organizations develop and execute digital marketing strategies. He was also a founding member of a team that launched one of the first social analytics products.

Mr. Linnell earned a B.S. degree in Business Administration with a minor in Economics from the University of New Hampshire an MBA from the University of Maryland.