Mustapha Cherifi

Mustapha CHERIFI has extensive experience in digital marketing and innovation, currently serving at Amundi since February 2017. Prior roles include overseeing concept deployment at Le Village by CA and leading marketing and business development at Crédit Agricole Store. Mustapha's earlier career features positions at Amundi and Crédit Agricole Consumer Finance, focusing on multichannel marketing and mobile/e-marketing initiatives. Notably, contributions include implementing an innovative electronic signature solution for online credit applications and developing mobile web access for Finaref. Previous experience at M6 web involved managing multichannel commercial development and negotiating rights and costs for telecom services. Mustapha holds a Master's degree in Electronic Commerce from the University of Lille 1 Sciences and Technology and a Master's in Marketing and Sales from IAE FRANCE.