Bernard Yeung

SVP, Sales and Marketing at Aphria

Bernard Yeung, Vice President, Sales and Channel Strategy is a marketing leader with nearly 20 years of experience in various sectors including Consumer Packaged Goods, Beverage Alcohol and international business development. At Aphria Inc., he is responsible for managing all recreational, retail and medical sales as well as driving existing and new product distribution coast to coast.

Prior to this role, Mr. Yeung was an executive in the cannabis industry as the SVP, Sales & Marketing at another LP. Mr. Yeung has extensive CPG experience as he previously oversaw the strategy, marketing and innovation for tier 1 brands such as: Jack Daniel’s, Finlandia Vodka, Dr Pepper, Snapple, Mott’s Clamato and Schweppes.

Mr. Yeung holds an Honours Bachelor of Commerce from York University and an MBA from Wilfrid Laurier University.

Timeline

  • SVP, Sales and Marketing

    Current role

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