Pieter-Francois Theron

Pieter-Francois Theron loves the world of business. Like every good CFO, he manages the company’s day-to-day finances, is involved with strategic operations and planning, and is responsible for shepherding the firm’s long-term fiscal health. But when you spend time with him, you quickly realize there is more to his financial leadership than his title would suggest.

Pieter-Francois believes it’s time for businesses to graduate from the idea that the finance team holds all the information. Rather, by communicating frequently about fiscal considerations like budgets and profitability, they are empowered to make sound financial decisions at the moment instead of hearing about them later.

He maintains that sound practices, along with this evolutionary approach to finance, also deliver meaningful benefits to AppIt clients.