Andrés Ibarra Ríos

Andrés Ibarra Ríos currently serves as the MUSIC Lead for Mexico and Spanish-speaking Latin America at Apple, overseeing business and editorial teams since April 2024. Andrés co-founded Mongui Organic Foods in January 2022. Prior experience includes a significant tenure at Netflix from April 2019 to March 2024 as Marketing Director - Series and Films, where leadership involved creative campaigns for various series. Andrés's earlier roles at Apple from 2012 to 2018 encompassed marketing strategies for Latin America across multiple platforms, including Apple Music and the App Store. Additional positions include Head of YouTube B2C Marketing at YouTube from 2018 to 2019, Marketing Manager, and Creative Director at Kontrabando Creative Brand Powerhouse. Andrés holds a Master’s degree in Online Marketing and E-Commerce from EAE Business School/Universidad de Barcelona and a Bachelor's degree in Mass Communication from Universidad Intercontinental.