Cristina Guerrero Díaz is an accomplished sales professional with extensive experience in account management and team leadership across various industries. Currently serving as a Senior Account Executive at AppsFlyer since July 2023, Cristina has previously held significant roles including SDR Manager at DocuSign, where leadership and coaching were crucial to driving sales team success. Cristina's tenure at Salesforce as an Account Executive focused on mid-market opportunities, complemented by a robust background at Dell Technologies, where significant achievements included managing enterprise accounts for major Mexican banks and receiving recognition as Employee of the Year in the Sales Latam region. Earlier career experiences also include roles at TECHNI FELTS in administrative capacities. Cristina holds multiple degrees, including Sports Marketing from the Johan Cruyff Institute and a Licenciatura in Ingeniería de Negocios from Universidad Iberoamericana Puebla.