Lincoln Tatro has extensive experience in planning, allocation, and replenishment within the retail industry, currently serving as Solution Principal at Aptos Retail since June 2021. Prior roles include Senior Solution Consultant at Aptos Retail and Senior Director of Planning & Allocation at Soft Surroundings. Lincoln has held leadership positions such as Director of Planning, Allocation & Replenishment at Duluth Trading Company and Senior Planning Manager at Lands' End. Additional experience includes senior roles at Amazon, Lands' End, Belk, Family Dollar, Toys R Us, and The TJX Companies, Inc. Lincoln holds an MBA in Finance from Clarkson University and a Bachelor's degree in Economics from the State University of New York College at Potsdam.