Aquatik Esports has announced the appointment of industry veteran Rob Borm as its new vice president of sales and sponsorships. A former associate publisher of Game Informer, Mr. Borm will bring deep experience in developing successful content integration programs for both endemic and non-endemic brand partners.
Mr. Borm has spent nearly 20 years at Game Informer, a leading American monthly video game magazine. He most recently served as Associate Publisher, and worked with major partners including Geico, Mars/Wrigley, Miller Lite and Toyota.
“Whether it’s at the league level, integrating with specific tournaments or engaging with Aquatik’s lineup of franchised livestreams, there are multiple ways for brands to effectively engage with our rapidly growing base of followers,” said Mr. Borm. “The recent ‘Built Bar Cup’ tournament and ‘Gigabyte Lounge’ are examples of effective integrations that moved the needle for our brand partners. In addition, having the ability to offer our new online store as added value to partners promotes an immediate and smooth path-to-purchase.”