Agriculture company Arcadia Biosciences, Inc. has added Tracy Baker to its leadership team as Vice President, Product Innovation. Mr. Brady will oversee innovation and commercialization for the company’s GoodWheat™ and GoodHemp™ products, effective immediately.
"Tracy is a food and beverage innovation expert and industry veteran, acquiring his deep and valuable leadership experience through years of research and commercial challenges and successes at Tropicana, PepsiCo and Gerber. While we feel very fortunate to have someone of Tracy's caliber join Arcadia, we also see it as a strong validation of Arcadia's product portfolio and commercial strategy," said Arcadia President and CEO Matt Plavan.
Mr. Baker has more than 40 years of experience in product formulation and commercialization in the food and beverage sector. He comes to Arcadia from Mattson, where, as Vice President and Innovation Manager, he was responsible for innovation and marketing strategies, consumer testing, and client evaluation.