Terence Cher

Terence Cher is an accomplished marketing and brand management professional with extensive experience across diverse industries. Currently serving as the Director of Brand, International at Arizona State University, Terence has developed a framework for effective global brand communication. Previous roles include General Manager at Frusirnag, where Terence led brand growth initiatives, and Director of Marketing and Business Development at Chongqing New Qinyuan Bakery, focusing on integrated marketing strategies. Other notable positions include Marketing Director at King's Flair International, Head of Products & Marketing at Maxim's Caterers, and General Manager roles at Connect Media and JCDecaux, showcasing a strong track record in strategic marketing, product development, and operational leadership. Terence holds multiple advanced degrees, including a Doctorate in Business Administration and a Master’s in E-Commerce and Global Finance.