Sarah Abul Hassan

Sarah Abul Hassan is an accomplished marketing professional with significant expertise in category and brand management within the food sector. Currently serving as the Category, Customer and Shopper Marketing Manager at Arla Foods since April 2023, Sarah leads the Cooking Cheese Category across various brands and sub-segments in the UAE. Sarah's previous experience includes roles as Brand Manager at Emirates Snack Foods LLC, where eight brands were managed across diverse categories, and Trade Marketing Manager at Transmed, focusing on shopper insights and marketing strategies. An early career included positions at Aujan Coca-Cola Beverages Company, UNICEF, and the Lebanese American University, contributing to brand recognition, health campaigns, and outreach programs. Sarah holds a Bachelor of Science degree in Business Marketing from the Lebanese American University and has further education from the Russian Presidential Academy of National Economy and Public Administration.