Sylvia Hooks

A fixer upper in her off hours, Sylvia is responsible for leading Aruba’s global Marketing organization. With a wide-range of experience under her toolbelt, she has held positions in field marketing, PR/AR, global campaigns, product management and product marketing, channel marketing, and corporate marketing. As Head of Marketing, Sylvia is responsible for Aruba's end-to-end marketing practice with a focus on driving Aruba’s awareness and brand narrative, as well as scaling its demand generation presence with an emphasis on modern marketing tactics. How does she keep things fresh? She’s raising teenage boys so she’s up with the times.