Eleonora Letizia

Eleonora Letizia is a seasoned marketing professional with extensive experience in brand management within the beverage industry. Currently serving as Senior Global Brand Manager for Peroni Nastro Azzurro at Asahi Europe & International since November 2025, Eleonora has previously held roles at Birra Peroni from January 2018 to November 2025, including Senior Brand Manager for Raffo Ricetta Originale & Raffo Lavorazione Grezza, where responsibilities encompassed driving brand expansion across Italy and overseeing innovation projects. Earlier positions included Brand Manager Innovation and Local Growth Opportunities, Junior Brand Manager for Peroni, and Assistant Brand Manager for Peroni. Eleonora holds a Laurea Magistrale in Economia e Management with a focus on Marketing and a Laurea Triennale in Business/Managerial Economics from Università degli studi Roma TRE.