Tracy Simms

Tracy Simms currently serves as the VP of Sales - Central - Mid Market at ASAR Digital, where responsibilities include identifying and generating new business opportunities in the SAP S4/HANA and SAP CX markets. Simms has significant experience in customer success roles, having earned the SAP Customer Engagement Skills-Customer Success Certification in 2023 and previously working as a Senior Customer Success Partner at SAP. Prior positions include consulting and project management roles at Oracle, U.S. Cellular, and MICROS eCommerce, contributing to expertise in eCommerce, retail technology solutions, and stakeholder engagement. Simms’ career began at Alltel, progressing through various IT and management roles, highlighting a strong background in IT project management and customer relationship building. Educational background includes studies at the College of DuPage and Illinois Real Estate.