Justin Kek

Justin Kek serves as the APAC Chief Business Development Officer at Asendia, where responsibilities include overseeing the PMO, leading the Marketing team, and establishing a commercial Product and Pricing team. With a progressive career at Asendia starting as APAC Strategy Manager and advancing to APAC Head of Innovation and Strategy, Justin has demonstrated strong leadership in business development. Prior experience includes serving as the Regional Strategy and Planning Manager at Lazada Group, where collaboration with various departments on strategic projects was a key focus. Earlier in the career, Justin worked as an Associate Consultant at ICF, contributing to 17 international projects across multiple regions. Justin holds a Bachelor of Engineering in Aerospace Engineering from Nanyang Technological University Singapore and has also studied at Rensselaer Polytechnic Institute.