Carmen Silva León

Carmen Silva León is an experienced marketing professional currently serving as the Performance & Paid Media Manager at ASISA since February 2024. Previously, Carmen held various leadership roles at Altamira doValue from March 2016 to May 2023, including Head of Marketing & Sales Channels, where responsibilities included leading a cross-functional team, optimizing commercial channels, and driving revenue growth. Other roles at Altamira doValue included Product Marketing Manager and Marketing Performance Manager, focusing on client-centered campaigns and performance optimization. Prior experience includes a position at Banco Santander, managing shareholder relations marketing campaigns across multiple regions, and an internship with the Comunidad Europea. Carmen holds multiple degrees from Universidad Europea and has completed a master's degree in digital marketing from ESIC Business & Marketing School, as well as specialized courses in leadership and marketing from institutions in Amsterdam.