Dr. Bernd Pichler is a seasoned executive currently serving as the Managing Director for Greater China at Aston Martin Lagonda Ltd. Since beginning their career in the Bundeswehr, where they rose to the rank of Captain, Dr. Pichler has held several high-level positions in the automotive industry, including Managing Director roles at Bentley Motors and Volkswagen Import China. They have also served as Chief Financial Officer for Volkswagen Group (China) Import Co Ltd. and held various leadership positions within the Volkswagen Group. Dr. Pichler holds an Executive MBA from the Graduate School of Business Administration in Zurich and is a Doctor of Business Administration candidate at KEDGE Business School. They are also a member of the Association of International Accountants (AIA) China Management Committee.
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