End-to-end customer service engagement platform Astute which works with some of the world's largest brands has announced the appointment of Mark Zablan as its new Chief Executive Officer. Zablan brings with him more than 25 years' of tech industry experience and will lead Astute's growth and innovation efforts moving forward.
"Mark has an impressive history of guiding software innovators to grow sustainably and build greater value for their customers," said the President and CTO at Astute, Alex George. "I'm confident his significant strategic expertise, dynamic communication style, and experience in recruiting world-class talent will enhance Astute's ability to deliver data-driven insights and improved CX for our customers."
Zablan has an extensive history in executive management at SaaS cloud companies in customer experience (CX), content management, and data platforms. He is also a notable name in the field of B2B as technology market leaders, with his most recent post being Chief Revenue Officer at Sitecore and previously Adobe's President of EMEA. Astute believes his profound professional experience in growth strategy within the software development and marketing industry will help drive their growth and customer engagement.
"I truly believe Astute has one of the greatest stories to tell. The combination of a market-leading engagement platform working with global marquee brands presents an incredible opportunity for our clients, partners, and employees. Now it is about gathering greater momentum," said Zablan. "We need to accelerate value for our customers and partner ecosystem and build awareness in the market. This is an incredible opportunity for everyone at Astute, and I am honored to be part of the team at this point in the journey."