Dan Cox

Dan Cox is an experienced professional in retention and marketing, currently serving as the Director of Retention, International, and Head of Retention at AG1, U.K. Previously, Dan held several positions at Apple from September 2018 to June 2024, including Apple Fitness+ Marketing Lead and Customer Lifecycle & Subscription Marketing Lead. Dan's career also includes roles such as E-Commerce Manager at Square Enix and EU CRM Lead at Electronic Arts. Dan began in the industry as UK Website Manager at Gamesys. Dan holds a 2.1 degree in Business With Marketing from Northumbria University and completed A-levels in Business, ICT, Economics, and Geography at Cardinal Newman College.