Yassine Ali Baba

Yassine Ali Baba currently serves as a Conseiller clientèle at Attijariwafa bank since November 2023. Prior to this role, Yassine held the position of Chargé de Marketing Digital at Kezakoo from September 2021 to August 2023, where responsibilities included developing digital marketing strategies, data collection and analysis, implementing inbound marketing strategies, managing traffic acquisition campaigns, and monitoring marketing performance KPIs. Earlier experience involved a role as Chargé de Marketing Direct & Community Manager during an internship that contributed to a master's thesis on using marketing automation for customer relationship management. Academic qualifications include a Master in Marketing (2020-2022) and a License in Management (2017-2020) from Université Hassan II, along with a Diplôme d'études universitaires générales in Management Economics (2017-2019).