Florian Protoy

Florian Protoy currently serves as the Retail Manager for France and Iberia at Audemars Piguet, a position held since January 2016, also acting as Brand Ambassador for Western Europe. Responsibilities include managing a portfolio of private clients such as VIPs and celebrities, fostering relationships with watch enthusiasts in key luxury locations, and driving business development efforts. Prior experience at Audemars Piguet includes roles as Senior Sales Associate in the Swiss market and Group Commercial & Retail Operations Leader, where Florian defined international boutique policies and led various retail operations projects. Florian's career began at PwC Switzerland as a Senior Associate specializing in Trade, Industry & Services. Educational qualifications comprise a Master’s in International Finance from EM Strasbourg Business School and a Bachelor’s in Marketing & International Business from ESCP Business School.