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Travis Auld

Executive General Manager, Finance, Clubs and Broadcast

With more than 20 years of industry experience, Auld joined the Essendon Football Club in 1997 and in December 2000 was appointed the club’s Chief Operating Officer, with responsibilities across strategy, commercial operations, football operations, financial management, governance, community relations and media. Appointed inaugural Chief Executive Officer of the Gold Coast Suns in June 2009. Led the development and implementation of the strategic plan to establish the club for its entry to the AFL competition in 2011. After joining the AFL in September 2014, is now responsible for the industry’s finances, the relationship with the competition’s 18 clubs, the television and radio broadcaster partners, along with the fixturing process for both the national men’s and women’s competitions. Holds a Bachelor of Business from La Trobe University and is an associate of both the Institute of Chartered Accountants and Institute of Company Directors.

Roles at Australian Football League

  • Executive General Manager, Finance, Clubs and Broadcast

    Current role


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