Natasha Fishman

Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

As the EVP of Marketing, Lifestyle for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.