Sanja Grbic

Sanja Grbic is an accomplished product designer with extensive experience in leading design initiatives across various sectors. Currently serving as the Lead Product Designer for AI, SEO, and Analytics Tools at Automattic, Sanja focuses on enhancing user value through strategic design collaboration. Previous roles include Lead Product Designer for Security and Enterprise Tools at Automattic, where significant projects like Jetpack Backups and Akismet were developed. Additional experience encompasses serving as Sr. Product Designer at Issuu, where Sanja led major initiatives and designed key tools to streamline content creation, as well as an interim Design Director role managing a diverse design team. Prior positions at Blacklane and Styleguide highlight a strong foundation in user experience and visual design, supported by a Bachelor's Degree in Graphic Design from the University of Belgrade and architectural studies at Technische Universität Wien.