Riley Bowden is the Director of Growth Marketing at Autura, responsible for connecting impounds and tow yards with buyers across the United States since October 2023. Prior experience includes serving as Growth Marketing Manager at Baton from August 2021 to October 2023, where Riley was the first growth marketing hire at a platform for managing software implementations. Previously, Riley held roles at BacklotCars, first as Sr. Growth and Marketing Associate after its acquisition by OPENLANE US and earlier as Growth & Marketing Associate, contributing to go-to-market strategies. Riley's career began at MBB Agency as an Earned Media Coordinator, following internships focused on consumer engagement and media relations. Academically, Riley earned a Bachelor's Degree in Journalism, Advertising, and Public Relations from the University of Nebraska-Lincoln, complemented by leadership experiences as Sports Editor for The Daily Nebraskan and Editor in Chief at NebraskaHSFootball.com.
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Autura
Autura provides innovative software solutions designed to streamline the towing lifecycle for towing service providers, government agencies, and vehicle sellers. By combining advanced dispatch, impound management, and marketplace tools, Autura helps towing businesses grow, improves public safety outcomes, and ensures seamless operations for all stakeholders.