Haselden joins Away from lululemon athletica inc., where he served as Chief Operating Officer and EVP International (and formerly Chief Financial Officer), focusing on core growth pillars such as product category expansion, omni-channel customer experiences, and significantly growing the company's international retail footprint. During his five-year tenure at lululemon, Haselden helped the company double its revenues and increase its market cap from $6 billion to nearly $30 billion. Prior to joining lululemon, Haselden was Chief Financial Officer of J. Crew. He also spent time at Saks, Inc., and served as a Captain in the United States Army prior to entering the private sector.