Sabino Petruccelli

Sabino Petruccelli is a seasoned marketing professional with extensive experience in digital marketing, customer insights, and analytics. Currently serving as Head of Digital Marketing, Customer Insights and Analytics at AXA Health since November 2020, Sabino previously held key positions such as Group Director of Digital Marketing at Arcadia Group Ltd, overseeing marketing for multiple e-commerce brands, and Head of Performance Marketing at Starcom, leading cross-channel performance teams across various sectors. Earlier roles include Business Director at OMD UK, managing the McDonald's UK account, and Head of Direct at OMD Australia, where Sabino directed media planning for notable clients. Sabino began the career as a media planner/analyst at George Patterson Y&R and MediaCom. An alumnus of The University of Manchester, Sabino holds a BA Double Hons degree in French and Italian Studies.