JJ Ostlund

CTO at b.well

JJ Ostlund is the CTO of b.well Connected Health. Ostlund brings to b.well three decades of technology innovation and business leadership in Fortune 100 companies including Amazon, Microsoft, Boeing and Honeywell, as well as a long history of advisory roles within tech startups across multiple industries. Most recently, he was the CTO of Expedia Group's global vacation rental platform, Vrbo®, where he led a team of product engineers and scientists in perfecting an online marketplace serving millions of travelers with millions of vacation rental homes. Ostlund earned the CTO role after serving as Senior Vice President of Technology for Expedia before the company's acquisition of Vrbo in 2015. At Amazon, Ostlund led the evolution of the company's e-commerce platform services for third party partners. Before that, he spent a decade at Microsoft, including as GM of product, engineering, and operations for Windows Live mobile services and platforms.


  • CTO

    August, 2020 - present

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