Alvaro Gutierrez de Cabiedes

Alvaro Gutierrez de Cabiedes has extensive experience in digital transformation and customer experience, currently serving as the Head of Customer Experience & Value Proposition at BBVA en España since August 2015. In this role, Alvaro focuses on redesigning the bank's value proposition and enhancing customer experiences through collaboration with business and technology teams. Previous roles include Proxy Program Manager and Senior Manager for the Digital Transformation Open Market Program, where Alvaro defined strategic plans for customer acquisition and managed diverse teams. Prior to BBVA, Alvaro held leadership positions at Telefónica as Head of Marketing and at Secuoyas as Online Marketing Manager, driving results in various high-profile marketing campaigns and establishing successful online strategies. Alvaro's educational background includes a General Management Program at IESE Business School and multiple degrees in Marketing and Web Analytics from institutions such as the University of Navarra and KSchool.