T.J. Marchetti is the Chief Strategy Officer at Banjo. T.J. was previously the Senior Vice President of Digital Marketing at The Walt Disney Studios from July 2011 to March 2014.
T.J. is responsible for award winning digital campaigns for Disney, Pixar, Marvel and Lucasfilm that in 2013 surpassed $4 billion in worldwide box office. T.J.'s team encompassed strategy, social media, digital analytics, creative (advertising and content), international, publicity, CRM, mobile presence, multicultural marketing and media partnerships.
Some key initiatives T.J. has been a part of include content marketing - the creation of a legit college website for “Monsters University” and student-run Tumblr (The Grumblr) which earned industry acclaim, but more importantly more than 2 million unique visitors at launch without any earned, owned or paid promotion (100% organic). Another key initiative is strategic partnerships - the award-winning HTML5 Chrome experiment “Find Your Way to Oz” established an editorial first as the success of their partnership led to worldwide homepage promotion for 24 hours on Google.com. Additionally, relationships with Apple, Yahoo!, MSN, AOL, Twitter, Rovio and Facebook continue to set industry-leading awareness and engagement records.
Some noteworthy title campaigns T.J. has been a part of include Frozen, Iron Man 3, Thor The Dark World, Oz The Great and Powerful, Brave, The Avengers, Wreck-It Ralph and The Muppets.
T.J. Marchetti completed a BA in Journalism at Boston University. They then worked in communications for several years before returning to school to complete a Master's degree.
T.J. Marchetti reports to Justin R. Lindsey, CEO. T.J. Marchetti works with Franz Busse - SVP of Technology, Rish Mehta - EVP, and Jessie Councilman - VP of Finance & Operations.
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