Laura Casoli

Laura Casoli is an experienced professional currently serving as the Key Account Category Developer Manager at Barilla Group since March 2009, where responsibilities include developing product categories for a strategic customer and managing budget performance. Previous roles at Barilla include Marketing Manager for Mulino Bianco, where Laura contributed to brand strategy and marketing initiatives, and Customer and Shopper Marketing - International, focusing on global execution standards. Laura's background also encompasses Trade Marketing and Customer Business Development, emphasizing sales profitability and customer relationship management. Earlier work experience includes internships in marketing and administration across various companies. Laura holds a Laurea Specialistica in International Management with a focus on Marketing and International Distribution from Università degli Studi di Modena e Reggio Emilia.