Bauer Hockey is the world's leading designer, developer, manufacturer and marketer of ice hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most innovative products in the industry.

Retail

Manufacturing

Sports

Bauer Hockey

Bauer Hockey's headquarters in Exeter, NH, United States

The Blainville office focuses on product development, design, and compliance for sports equipment and related technologies.

Blainville

This department focuses on creating and developing innovative design solutions for products and apparel.

Design Department

The Sales and Account Management team at Bauer Hockey is responsible for driving revenue growth by managing relationships with key accounts, providing exceptional customer service, and implementing strategic sales initiatives. This team handles credit management, sales analytics, and market expansion efforts across different regions, including the U.S., Greater China, and the rest of Asia. They work closely with elite athletes and key retail partners to ensure product reach and satisfaction, while also overseeing e-commerce and warranty management to enhance Bauer's market presence.

Sales and Account Management

The Marketing and Brand Development team at Bauer Hockey is responsible for crafting and executing strategic marketing initiatives to strengthen the company's brand presence globally. This includes the creation of engaging content, overseeing social media channels, managing athlete endorsements, and launching product campaigns. Team members collaborate to develop innovative marketing strategies that align with Bauer's reputation for cutting-edge hockey equipment, ensuring consistent brand messaging across all platforms and markets.

Marketing and Brand Development

The Finance and Accounting Team at Bauer Hockey oversees the company's financial planning, analysis, and reporting. They manage budgeting, forecasting, and financial strategy to support business growth. They also ensure compliance with tax regulations, conduct audits, and maintain accurate financial records. Additionally, this team handles credit assessments and manages financial risks, ensuring the financial stability and integrity of the company.

Finance and Accounting Team

The Product Development Team at Bauer Hockey is responsible for conceptualizing, designing, and engineering innovative hockey equipment, including sticks, skates, bags, and goalie gear. This team collaborates to advance product performance, integrate cutting-edge materials and technologies, and conduct rigorous testing to ensure the highest level of quality and performance for athletes. They play a crucial role in maintaining Bauer's position as a leader in the hockey equipment industry.

Product Development Team

This department focuses on coordinating demand and supply planning to optimize production and inventory levels.

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Other teams

Sales and Account Management

Marketing and Brand Development

Finance and Accounting Team

Product Development Team

Supply Chain Management